Want to teach your kids about money? here is what to do.

 

Money is an important part of our daily lives, it is imperative therefore that you start early to teach your kids about money.

Teach your kids about money

Kids have a penchant for asking you to buy things that are not necessary, anyone here who loves to do that? raise your hand if you do, because I don’t.

Making money and money management is something we ought to start teaching our kids early in life, especially if you are a business owner.

Great businesses are only sustained when there is someone to pass it on to. Your small home business may turn out to be something that your child will take on and expand to a big-time business later on

So it pays to begin to prepare them early enough.

While I will not subscribe to forcing a child to follow a particular career path,

I understand that it is my responsibility as a parent to expose my child to different ways of making money.

So that they can begin to form attitudes on how income is made, spent and multiplied.

One of the most confusing questions about this topic is usually when to start?

Here is my simple answer: start as soon as they can communicate with you.

I started teaching my son about money when he turned 4.

I started by telling him that every money that is spent is earned, therefore if he wants something he has to think of what to do in other to earn the money that he needs.

It was within this concept that he came to understand how money is earned.

Yours may take longer depending on the circumstances,

The most important thing is that you are taking the initiative to start helping them understand how money is made

Thereby helping them to imbibe money habits early in life.

In this post, I outline 5 simple ways you can teach your kids about money

 

To Teach Your Kids About Money, Here Are 5 Simple Things To Do

1 Involve them in money related activities in the Home.

Whenever we want to buy Gas for the car, I always ask my son to get the receipt from the pump owner and in that process, we discuss how much money has been spent on Gas. Simple activities like this teach kids how money is spent in the home.

2 Create opportunities that show how money is Earned

Sometimes I may be working on my computer and my kids want to play.

I make them understand that mom has to work in other to earn the money we use in the house.

That way they are able to respect the time I put into making a living for us.

Of course, there will be times they will say they want to work too, that is what led me to the next point.

3 Create chore charts and award Tokens.

This past summer, I created a chore chart with tokens attached,

Each chore had tokens attached to it and my kids were responsible for writing down the tokens which they earned for the chores they did.

Exchange the tokens for cash for later use.

This activity makes them feel like they are earning their own money,

Call it mini jobs and you will not be far from it.

4 Teach them the principles of creating Wealth.

Making money is simple, you do stuff and you get paid, then you spend it, but what about creating sustainable wealth?

I thought hard before I started out on this one. I used a story of chicken and eggs to teach them how to multiply their money.

It’s a simple story of how you buy a chicken with some amount of money,

Feed it for some time until it lays eggs, the eggs hatch and you have more chickens to sell.

Stories like this give kids an idea of how to multiply their money to yield more.

I believe that we will move on to practice this concept with time.

5 Use the Proverbial Piggy Bank :

Get them a piggy bank and let each kid be responsible for saving some amount of money each day.

Whether it is earned via the chore charts or received as a gift.

At the end of some time perhaps a year or so, you can open the piggy bank and count out how much the child has saved.

Then open a savings account from it.

This will help your child understand how money works and also appreciate the principle of saving for later.

6 Use Board games to teach your kids about money Investment.

Board games even though they are simulation often helps one to appreciate how money is made and invested.

Taking advantage of games such as Richdad’s Cashflow for Kids will help you teach your child how to invest their money.

Other games that help teach kids about money includes: Act your wage, Thrive time for teens, Buy It right, Exact change,  Allowance game, The stock exchange game, Payday, and  Moneybags.

To teach your Kids about money, there are different ways you can use, whatever method you use, ensure the message is passed across.

Do you want to get my top 7 list of online resources for teaching kids about money? click here

E-commerce Personlization: How to use it to convert your shop visitors

 

E commerce personalization

Today I introduce a topic which every home business and online business person should know about.

It’s an interesting topic about e-commerce personalization.

This piece is a guest post from my friend Ana Bera, a Marketing specialist from subsciptionly.

She brings a fresh perspective on how best to position your online store in other to covert your store visitors to buyers.

E-commerce Personalization: What Is It And How It’s Important

You might have heard about e-commerce personalization but might not be sure about what it is exactly and how it impacts your business.

In simplest terms, e-commerce personalization means offering relevant products, offers, and recommendations to consumers.

That is, you put those things in front of them which they are likely to be interested in.

Here’s an example to help you understand this better.

Let’s say you own an online fashion store with over 1,000 products and 50 product categories.

Your homepage is designed so that it can display 10 products and 5 product categories at a time.

Now, let’s suppose a first-time consume types the URL of your online store. You can either choose to take her to:

-the default homepage which has randomly picked products and product categories;

-a personalized homepage with those products and product categories that are likely to be most relevant for this customer.

The latter is an instance of e-commerce personalization.

At this point, you may be wondering, “But why exactly do I need to show relevant products to customers, particularly when the search function of my site works just fine and web pages load at the speed of light? A consumer can find what she wants in a jiffy.”

This line of thinking is self-defeating on two counts.

Customers Prefer Personalized Experience

First, consumers want a personalized experience.

Many customers decide to cancel their subscription because the subscription box company failed to modify their service according to their respective customers’ requests.

As a business owner, you must give consumers what they like ‘cause if you don’t, they will happily take their business to those who do.

Poor e-commerce personalization is the reason why 41% of consumers switch companies.

Additional Sales

Secondly, by personalizing your consumers’ experience, you can entice them to buy something that is not on their mind when they come to your online store.

Continuing with the above example, let’s say right now you are running promotional offers on four different products: footwear, baby clothes, jackets, and hats.

A consumer interested in buying a pair of jeans visits your e-shop. Of course, you don’t and can’t know in advance what this consumer wants.

But let’s say you’ve data that shows this very consumer came to your site two times in the last seven days and searched for deals on women’s shoes both times.

You can leverage this information by putting the promotional offer on women’s footwear in front of her when your site’s homepage loads on her browser.

There’s a good chance that she might like your offer and purchase two products, a pair of jeans and shoes.

On the other hand, if you show her some other offer first, she might not even see the footwear offer and leave your store with just one purchase.

How To Implement  e-commerce Personalization

You may say, “Ok, all this is good, but what do I need to do to offer a personalized experience to every customer?”

Invest in a good e-commerce personalization software program.

To customize a user’s experience, you need to collect humongous amounts of data and make sense out of it.

This is not something you can do yourself.

There are a number of tools that do this amazingly well. You should pick one that meets your needs and budget.

It would be a smart strategy to allocate a sizeable portion of your marketing budget to e-commerce personalization because if you crack this nut, you stand to gain big time.

As per reports, e-stores that handle personalization well will see a 15% increment in their profits by 2020.

However, don’t put all your eggs in one basket and focus solely on personalization.

There are many other factors that significantly impact the customer experience.

So make sure you work on them too.

One such key determiner is delivering the omnichannel experience.

In a survey conducted by HBR involving 46,000 shoppers, 73% of respondents said they used multiple channels for shopping.

Moreover, companies using four or more digital channels will outgrow those offering one or two channels by 300%.

Having great insights into trends which will shape the future of e-commerce is always desirable

So browse the web for more information and keep up with the world!

Want to start an e-commerce shop? click here to get a Shopify account

 

 

5’3 ray of sunshine and chocolate addict.

As the Head of Marketing and Content at Subscriptionly she uses every opportunity she gets to learn from others and then share the knowledge and generate fun and informative content.

She is a Toronto born world traveler, hungry for knowledge and ready to make a difference in the marketing world. 

Online travel agency- All you need to know to start one

 

onlibe travel agency

Starting an online travel agency is no mean feat, I have had my fair share of travel mishaps.

I wished that I used a travel agency to properly arrange my travel itinerary

I once traveled with my hubby and little kids, unfortunately for us, we were delayed a bit at the immigration point.

Because of that, we could not contact the cab driver who usually picked us upon arrival.

This meant we had to pick up anyone that was available.

Our mistake, because between handling 2 tired and cranky kids and offloading our travel bags when we arrived at the Hotel.

My hubby forgot his 3 cell phones in the cab, the cab driver had left before we realized it was missing.

Unfortunately for us, it was never returned.

We called the airport hoping he took it there, but since we could not give the name of the cab driver, he could not be identified.

That was how we lost those cell phones, It amazed us that those phones were never returned.

The moral of this story, had we used the services of an online travel agency,

We will probably have recovered those phones because it could have been traced to the person who picked and dropped us off.

Having said this, online travel agency is a profitable business venture which anyone who is willing to start an online home based travel agency business can engage in.

In this post, I lay it out to you step by step how to start an online travel agency.

1  Decide the Niche you will be serving

2  Search out the Host agency to use

3 Set up your online travel agency  Business

4 Market your Business

 

Steps to Starting An Online Travel Agency Business

1 Decide What Niche You Will Play in:

Deciding on a Niche to play in your business is a major question which everyone who wants to start any business online must answer.

In the world of online business, especially with starting a new online travel agency.

The only way you can make an impact and succeed is by deciding to play in a specific niche.

The jack of all trades master of none syndrome will not play here because

even Google, who you will need to advertise your business will not pick your website to display it when people search for travel agencies.

You may decide as you grow to increase your areas of expertise

But in starting out you cannot afford to be everything to everyone, you are not ice cream hahaha,

So choosing a  niche to play in is a major hoop you have to jump.

This one single decision will determine how you will attract your customers online and how you will market to them.

In  making your Niche Decision you need to answer these questions

a  Are you passionate about this niche :

Passion is a key decider of what you are going to do online because an online business requires that you be willing to work on it until you succeed.

Are you passionate enough about your niche to create products that will wow your customers?

For example, in marketing any product online, you have to write about it, that is blogging.

In some cases, you have to talk about this niche in the form of podcasting.

Now if you are not passionate about your product niche you may find yourself struggling to build this business.

even though you were excited about it a moment ago.

So before you set on starting your online travel agency, you have to answer that question, what niche will I serve and am I passionate about this niche.

b  Do you have the skills to serve this market:

In starting an online travel agency, do I have the skills to serve my market?

If you have worked with an established travel agency before you may be able to quickly answer this question because its something that you have been trained to do.

However, if all you have is just a desire to serve this market,

Then its time to take a course that will help you to acquire the skills you need in other to start an online travel agency.

You may also want to take some certifications in other to gain more credibility.

This is because people will always trust someone who was certified to do something, than someone who is just doing it without any formal training.

To become a certified travel agent you can look here for some courses to help you.

I will highlight some of the necessary certifications in the later part of this post.

Please note that these certifications do not necessarily mean you can not start an online travel agency without them.

It’s just that you will need them for credibility.

In the latter part of this post, I show you a shortcut to having the benefit of these certifications without you paying to acquire them.

Please understand that there is a difference between, certifications and training for your job.

Training for the business you want to start is just to help you to acquire the skills needed for you to set up and start your business.

While certifications are industry requirements which give you credibility.

c  Do you understand how this  market behaves :

In acquiring the skill you need, you may also want to check your industry statistics to understand what are the uptimes and downtimes for your industry.

For example, it’s not hidden that a lot of people travel during summer in the western part of the world.

That’s because the weather is good and people love to be out and about

But what you may not understand is the reverse is the case for people who live in the tropics who want to experience the cold winters in the west.

So understanding how your industry operates is a major issue in setting up your online travel agency.

Examples of Niches available in this market

-Cruise travels

-Luxury Travels

-Group Tours

-Destination specialist travels

-Disney

-Adventure travel

-Women only vacations

-Men only vacation

-Grand travels

-Disabled travelers

-Travelers with pets

d  Do you have a travel agent business plan:

In starting your online travel agency, you will have to figure out how to make money in this business.

Afterall you are in business to make money right?

What will your income streams be?

An example of the income streams in travel agencies include:

-Book travel tickets for a commission

-Sell travel guides

-Book tours for Groups

-Sell travel insurance

-Offer consulting services to people who want to set up a travel department

-Sell online courses for people who want to start this business

To learn how to write your travel agency business plan read this.

Online travel agency

2: Search Out A Host Agency To Use:

Remember the shortcut I talked about earlier, yes, this is it.

Using a Host agency as a base for setting up your online travel agency is the shortcut you will need to bypass having to get some certifications required by the industry.

So what is a Host Agency to an online travel agency

A host agency is like that big corporation that is  into  a travel agency business,

You sign up with them and you present your business to other people with their qualifications.

This means that the certifications they have are available to you because you have their permission to sell for them.

Think of your host agency as the big guy that has subcontracted its part of finding customers for it to you.

You get to use their Booking number and other certifications that are required for you to be accepted as a travel agent.

Pros of using a Host travel agency

-You bypass a lot of legal requirements which may require that you have your own accreditation before you start a business.

-Some of these requirements may be licenses and certifications

-Low start-up cost, because you do not have to worry about paying for accreditation before you have made money

-Opportunity to work with a known brand which already has credibility built up hence you cut down your time to market.

-Free training from them because they want you to succeed.

-You get to build up a portfolio of networks and suppliers and customers through them.

Cons

-Your business is typically dependent on them if they go south you go south

-You may find that you cannot build your own personal brand because you are using their name and number.

-Pay is commission based which will only come in after the buyer has used the service.

I am sure by now, you are itching to know the best Host travel agencies are  available so you can begin to apply,

Not to worry here they are

Types of Host Travel Agency

-Avoya

-Travel Planners International

-Dugans travels

-Gifted travel network

-Nexion

-Cruise one/ Dream vacations

-Flight center independent

-Oasis travel network

To learn how to choose the best travel network, watch this video 

Now that you have settled in your heart the Host travel agency to use as a travel agent, its time to set up your business.

3: Set up your Online travel agency:

To set up your online travel agency you need to take note of some legal aspects, they include:

Business license:

This includes either to set up as a DBA or an LLC or perhaps even an enterprise or a corporation.

Whatever you decide to do, ensure you are well informed as to what the tax liabilities are.

For more information on this visit Small business administration

Set up your Business:

This includes deciding from the word go how you will want to operate your online travel agency.

If you want to become an independent travel agency that has its own licenses then you have to be ready to get the required certifications and licenses.

Here are some of them

Certifications

Certified Travel agent- CTP

Travel and Tourism Professional- TTP

Total Travel certification-TTC

Professional travel agent- PTA

All these are not necessarily required before start off but they give you credibility.

Therefore, even though you may not have any as you start out, it is advisable you get one of them.

Apart from these certifications which help to boost your credibility, you are then required to have an accreditation number which helps suppliers to recognize you as an accredited travel professional.

It gives you the ability to book tickets, collect commissions and generally function as travel agency professional

Some of this Accreditation agencies are as follows as culled from Hostagency reviews

ARC- Airline reporting corporation: This is basically formed to operate for US-based travel agencies.

It acts as an accounting firm that handles financial transactions between airlines and travel agencies.

You do issue ticketing if you have the accreditation.

It may cost you up to 2000 dollars to get this accreditation and you will still get to pay 210 dollars annual fee.

To learn more go here.

 IATA: International airline transport association: This accreditation firm is quite big and offers a variety of accreditation options for their accreditation number.

Their accreditation number is recognized worldwide.

In fact, if you ask me, I will say this is probably the one I have always known until I started writing this article on online travel agency.

So here are the varieties

IATA- For international travel agency with air ticketing

IATA- International with no air ticketing

IATAN- US based travel agency with air ticketing

IATAN US based with non air ticketing.

To read more about how they operate go here

CLIA- Cruise line international Association: This accreditation is for travel agencies who sell cruise line bookings.

They are specifically for travel agencies with more than 50 agents.

This means that you gotta be big before you can apply for this one

If you are just starting out this may not be for you.

However, if you want to play in this niche then the best thing to do is to join a host agency and become a hosted travel agent.

This will give you the opportunity to use their own CLIA number since you may not have one.

TRUE: Travellers retailers universal enumeration

This accreditation is mainly for independent travel agencies who sell small tour packages, they cater to mostly niche operators and are internationally recognized.

They do not sell airline ticketing but basically tours and cruises.

People who have this code can also work with a host agency so it’s a double plus for them.

To learn more about acquiring TRUE go here.

Benefits of Having your own accreditation number

-Direct commission paid to you without splits

-Build volume and status and acquire your own customers who remain yours

-You build your own brand albeit slowly

-Choice of marketing and sales cahnnels

-You choose what suppliers you want to work with

-Elevated credibility and status as a travel professional

Diffferent ways you can start your online travel agency firm

Independent travel agency: In this case you have your own bouquet of customers, you build your brand and get to pay for your own accreditation.

You also have to be responsible for training, marketing sales, and customers service.

In fact it’s like running your own full-time business.

Hosted Agent: In this case, you work as a travel agent under the hosted agencies mentioned above.

The cost is minimal, except for registering your buinsess, all you do is partner with them.

They provide you with the required traning and resources to succeed, you get paid on a commission basis.

You have access to multiple accreditations without paying for it or maintaining it.

Corporate travel department: In this case you work as an independent corporate travel departmet official for a company.

Where you are responsible for booking flight tickets and making resrvations for a companies personnel

You are like a staff member whose job it is to do such jobs, you will decide how much you are paid for your services.

If you have made up your mind on how to play in the industry, the next thing you need to do is to set up your website online.

To set up your website you will need to first  choose a hosting plan

A hosting plan here has nothing to do with a travel agency in this case.

It’s just a rent you pay your online landlord so that you can build your online business which in this case is a travel agency.

When choosing your hosting plan, you should consider these key points,

The speed of your of load of your site: How long does it take for your site to load when clicked on. The industry average is  3 seconds

Percentage uptime: What is the percentage time your site is up- 99.9% is great.

Cost: How much does your hosting plan cost

There is a variety of hosting plans out there, but the one that beats all of them hands-down is Bluehost.

That ’s why I recommend it.

Because you will get a low-cost package with a very great speed of load, a high percentage of uptimes and finally great customer service available to help you with the setup.

To get Bluehost plan, click  below

If you have never built a website before and you are afraid,

Not to worry, this 10 dollar resource will make your website set up, a walk in the park.

You just watch and do and your site is up within 2 hours.

To get the resource which is a Video which walks you through from the time you get your link from your hosting plan seller to when your site will be up

Go here to purchase it.

Wordpress Installation Guide
WordPress Installation Guide

 

4 Market your online travel agency:

If you have done a thorough job in following the steps outlined above

Then you will not find it difficult to get the customers you need in other to get your business rolling.

This is because as at now you should have determined who your customers are.

What niche you want to play in and assessed yourself to see if you have the requisite skills required.

We move on to the main gist of the matter, that is marketing your new online business.

Now that you have set up your website, the next thing is to market it to the right audience.

Before you get into marketing you have to determine what your target audience persona is

Set up your audience Persona

What is a Persona

A persona is like a fictitious person who has the characteristics you will desire in a customer.

For example, if you chose to cater to people who do special vacations like Honeymoons,

You will be looking to about to weds who may be considering going for a vacation for their honeymoon.

Some characteristics to look out for will be: their age group, market size, earning potential and also willingness to buy.

Finally, when are you likely to have a spike in the demand for such services.

Set up your social media channels

Create a brand from the onset: To learn how to build a brand for a small business go here

Blog about your service offerings

Start an email list: where you offer your readers  lead magnets so that they cam optin to your email list

Partner with parallel workers in your industry: For instance, if you do honeymoon vacations partner with wedding planners and ask them to recommend you to their customers for a commission.

Launch your business: let your family and friends know that you are into this business, ask them to recommend you to their friends for a fee, this may mean setting up affiliate commissions for your customers who refer you.

To start your Online travel agency get your hosting plan now

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How to start an online food restaurant business

Online food restaurant

I have a love-hate relationship with food, while I may love well cooked homemade food, I do not like the cooking aspect of it. I love to experiment with food but I simply do not like to have to cook every day.

The little cooking skills I ever had had to be upgraded by my hubby after I married him. Till today he is still a better cook than I am. I come from that part of the world were cooking homemade meals is a must, of course, we can eat out once in a while but home cooking is a must for us.

While I love the fact that I get to cook what my little ones eat and hence ensure that they eat nutritionally balanced meals. I find that I struggle a lot with being creative with their meals. This is where I know I would not mind having the services of an online food restaurant which is what preempted this post on how to start an online food restaurant

An online food restaurant is basically a way of serving homemade meals to people without the necessary stress of putting down huge amounts of money to own a physical restaurant. I like to think that most businesses we have in brick and mortar can also be run online, that’s why I am tooting this idea.

Now to run an online restaurant, there is a key skill which you must have, that is selling skill or marketing skills depending on what divide you belong to. Your ability to sell your food ideas and draw in your customers will make the difference in your business, since its basically online without a physical storefront.

Before we delve into the methodologies for starting an online we need to outline some crucial tips that are necessary

Crucial Tips necessary for an online food restaurant

1 Legal requirements: Most cities have very strict regulations when it comes to food business, so you must ensure that you have your Licenses, permits and regulations looked after before you venture into this business. This is because legal trouble is the last thing you need when you already have a business booming.  Don’t think that because it’s online, it does not matter. It really matters because you will be cooking food which will be sold to strangers so make sure you have your bases covered.

2: Understand your market: For you to be successful in your online restaurant, you have to have a good understanding of your market. Because you are selling food, your business is still location specific. You can’t send cooked food to another state so you have to understand what the needs of your immediate neighborhood and be ready to meet those needs.

If you are living in a neighborhood where everyone love to cook their own food, you may find that your market may be tough because you have to cook an exceptionally good meal to make them to decide to order yours instead of cooking theirs. Statistics show that a ordering for food online is much more prevalent amongst millennials, so be sure to include this group in your market assessment.

3: Your costs matter: Cooking is a very interesting skill but you have to know that running a restaurant business has nothing to do with cooking, it will look like it’s a joke but seriously, your major business is marketing and drawing in and satisfying your customers. It’s the cook’s job to make sure the cooking is well done.  This probably means that you may have to hire a personal cook from the word go, If you are not careful about your costs, you may find yourself spending more than you are making.

Having mentioned this 3 crucial tips, we can now go on to look at different ways you can run an online restaurant food business.

Different ways you can run an online food restaurant business

When we talk about food business from home ideas, there are various ways you can make your business valuable and make money from it. You can call it the different arms or different ways to make money from the online food restaurant business and you will not be far from it.

-Sell fully cooked 3- 5-course meals

-Sell only sauces and soups

-Sell caned personal recipe homemade sauce

-Make food for group gatherings

-Get pre-orders from offices or business places.

-Sell baked goods

Tools you will need to start up your online food restaurant Business

A website: This Is basically like your shop front, the first experience people will ever have of your meals is the picture of your meals so make sure you have a well-built website that showcases what you have to offer.

I would always go with the Wix website builder because it’s basically a drag and drop website builder, very easy to manipulate and use. It does not require much technical expertise, so long as you can drag and drop parts of the website, you are in business. Plus it also offers integrations for marketing an online business. To get a Wix website, click here.

A good Camera is your Friend: In this case, you can’t possibly run an online food restaurant without your own pictures because people will buy only what appeals to their visual senses before they even taste it. So you are the best food photographer your business can have. Be ready to take pictures of your finished meals or even prep processes in other to entice people to buy from you. You can get a good quality camera such as canon, they are the best when it comes to picture quality.

Content marketing: Be willing to market your food business through the written word such as blogging, social media posts, and even online quizzes, this will help you to create an online audience that appreciates what you have to offer.

How to launch your Online Food restaurant Business 

After you have put all this aforementioned in place, create a launching program and launch your online food restaurant. Because food is often what people like to taste before they agree to give you a review, you can choose to open up by having an in-house physical open day where people can walk in and try your meals.

Try offering buffet style servings to showcase your products and give the people opportunity to critic and also review your food options. It will also give you the opportunity to collect their information such as emails and preferences so that you can build your email list.

One thing which I will not overlook in building an online food restaurant business is the need to connect with people physically, so I will advise that you have a once a month pop up restaurant kind of treat where customers can book their orders in advance and then walk in to have a dine in.

It will help them to know what it feels like to be served by you, it will also create more avenues to relate with your customers and also meet fresh customers base that you may not be aware of.

Coffee lovers travelers bundle

1-Start Blogging about it:

In this age, we are in, you start talking about your business before you have started the business, you get the drift, right. The idea is to create awareness and build anticipation about your product even before it has landed. That way you make people expectant of your D- day.

You can create that awareness through Blogging, social media posts, hand fliers and even local announcements in your local newspapers.

This will help people to be aware that a new business is about to start off. Because you are selling food online, you are to ensure that your Online website is very locally optimized to avoid getting orders from out of state.

2-Pick a date for the In-house Pop up restaurant style meetup:

It will be wonderful if you plan all my launch strategy around this idea because it will be a time for people to get to meet with you, connect with you and also have a feel of what It means to buy from you.

It’s important that you make a big deal about it, go out of your way to invite people to your open-air dining so that you can gather as much patronage as possible. Offcourse It will be nice to choose to launch in the summertime when the weather is beautiful and people are willing to go out.

Be sure that your launch day meals feature the varieties you have to offer and also ensure you announce your future menus so that people can be on the lookout for it.

Use your launch day to connect with business owners who have small groups of staff who will normally buy from food from others and entice them with the prospect of a meal that is readily home cooked and made especially for them and delivered right to their office. Highlight your unique service offerings and let them know how buying from you could be the best decision they will make.

3-Online marketing:

i Create a Buzz online

Make sure that you are also consistently creating a buzz online, you don’t want people thinking you are the brick and mortar type of restaurant, you want them to know you are mainly an online restaurant type so ensure you are directing all your offline efforts online also.

ii-Advertise on Social Media

Create your customer avatar and reach out to your persona online via advertisements on Facebook and Instagram, using the features which are available there to target your location and target market. This will help you to attract your ideal customers to your website.

iii-Build your email list

Have a landing page for email collections, you can’t have an online food restaurant business without an email list provider so be sure that you have that handy and then offer people a gift for their emails.

It could be food recipes or even meal packages in exchange for their emails. You can actually tie your open day invitations to this aspect, that is,  exchange their email address for an invitation to the open day activities.

IV-Provide an opportunity for online ordering and make sure your website is user-friendly.

I know this idea looks basic I mean what is the use of having an online restaurant without a provision for ordering right? but it will shock you that some people just drop a phone number hoping that people will call in.

One thing you should know about online business is that it takes perhaps less than a minute for people to decide that the effort to reach you is not worth it if you have a difficult layout that makes it cumbersome to make orders.

To take care of this aspect, please ensure that there are different ways of ordering your food.

This may include, an order button, a booking button, a toll-free number they can call to make orders or even a texting service with codes for different food options, this way the customer can easily choose whichever suits them.

Statistics show that the ease in ordering food online contributes to how successful your online restaurant will be.

V-List your Restaurant in Online directories

Ensure that you list your online food restaurant on local business directories that are online, that way if people are new in town and are looking for where to dine or how to get their food, your business will pop up. An example of such directories is Yelp, thefork, tripadvisor and Manta.

After putting all these in place, you can then go ahead to launch your business.

Do you have any other ideas on how to launch a restaurant online? drop your comments below.

6 secrets about Printables Business you should know

6 secrets about Printables business

In my post the Ultimate guide to a Printables business, I wrote extensively about how to start a home business selling different types of printables. If you want to know what types of software to use and where you could sell your Printable designs then get to that post and read it.

In this post, I am going to share with you 6 secrets about a Printables business that you should know. I will be dealing with such questions as; how to make printables that sell, what are the key things to look out for in making printable designs so as to ensure that your designs are popular. Finally, I will also deal with the best selling digital items on Etsy.

Some people have often asked the question how much money can you make from selling Printables ?and I often think, what limit is there to the designs that we see daily, if there is no limit to what you see as designs daily, whether its on paper or canvas or even on clothing materials, mugs and beddings, then there is no end to how much you can really make. It might not be a get rich quick scheme, but if you are consistent and people love your work. You will definitely make a living out of it.

Printables designs have been with us since man learned how to draw, the advent of design software has made it easier for people to sit down on their computer, design stuff or even think up a quote and create very beautiful designs with it. And as long as men always seek to beautify their personal spaces then you are in business, so there is really no end to how much you can make from a printable designs business.

For the sake of not throwing around figures, I know that Sarah Titus makes close to 50,000 dollars per month selling her printable designs and also binders from her online store. This I believe she has probably surpassed by now because I am on her email list and I get her emails. So I know for sure that you can make a killing just using your design skills.

Now on to the Secrets about Printables Business you should know

1-Your design is key

The first of the secrets about Printables business is your design. A digital printable is a piece of art or quote or even a binder that is first seen before it is bought, this means that you have to have a design that is appealing to the eye. If you make designs that are not appealing, then you may find it difficult to convince the buyer to buy. Therefore ensure that your designs are appealing visually.

Make use of light colors that are bright and easily noticeable, ensure that you leave lots of white space to enable contrast to play a big role in getting peoples attention to your printables.

I will always advise too that you keep your designs simple and classic. People love it when a design is simple and easy on the eyes. A jumpy graphic that gives people a lot of movements here and there may not necessarily work, but to be fair, this is my personal preference and I have also seen a simple quote sell out on Amazon.

 

The content of your designs.

The 2nd of the secrets about Printables business is your content is important.

A printable design is used to convey a message be it a wall art, a quote or a binder, the most important this is that the content is top notch and superb. For example, a kid printable wall art should have friendly kids artworks that appeal to kids, it should not be complex and difficult to understand.

Depending on the functionality you had in mind, your design should deliver the message loud and clear. For example, I love to encourage people via my coffeesantea product, so I created a wall art quote that you can put in a coffee shop that is based on both coffee an encouragement.

I posted it on my Instagram page and got a lot of comments and reactions to that post. That’s is because the message was loud and clear. People felt encouraged just reading it, and it made me feel like I had made an impact with this design

You can get this wall art for just 2.99 British pounds- Click here to buy it

if you need a table framed picture, it can be adjusted to fit in a frame too.

Espresso coffee quote Printable wall art

3-Marketing:

The 3rd part of the secrets about Printables business is strong marketing skills.

After designing your Printables, you will want to sell it right, the secret to marketing your printable designs is first knowing who you designed it for, that way you can carve out your target market and begin to work towards selling to them.

Because printable designs are a highly visual product, I will advise that you ensure that the first platform you hit is Instagram, this because you get to display beautiful pictures of your designs, while also using the right hashtags to attract your consumers. Another place where you should also be active is Pinterest, this is because 70 percent of printable business consumers are mostly women, whether it has to do with kids, blogging or even binders for the home. Women are more likely to buy from you than men, so ensure that you go to platforms where they are available and be there. Plus Pinterest is a good traffic source for your business too, you don’t want to miss out on that.

 

4-Choosing the right Niche:

There is nothing like trying to be everything to everyone, it will likely not work, except you are a magician, that is why this 4th secret is very important.  Of all the points I have mentioned about the secrets of Printables business, this is the one that takes precedence as it sets the tone for the rest.

It’s important that you choose the right niche if you want to make an impact in your printables business. If you want to know the types of niches available in the Printables business, then you can read it up on my previous post.

You can choose to combine two niches if they complement each other for example, mom and baby niche or Business printables and home business designs. The most important thing is that you understand your market and you know how to find them. I had already mentioned some niches in my previous post so I will not repeat them here but if you want to know the trending ones this year here it is

Planners: They are a huge market right now on Etsy and if you are someone who is just starting out, I will recommend you try your hand on these

-Calendar Planners

-Blog post planners

-Monthly and weekly planners

-Fitness and health trackers

-Homemaking Planners

-Meal Planners.

-Hand lettering Binders

 

5-Functionality

The   5th secret about Printables business you should know is functionality. The thing you have to consider as a printable business owner or someone who want to start one is how functional is your printables business. Can people easily understand how to use it? Does your marketing strategy convey to the users what this planner or printable design will do for them? You have to be willing to demonstrate how your printable designs can be used so that people can see the beauty.

For example, if you have made a wall art, you must show how beautiful it looks by showing a picture of the wall art on the wall. That way, the buyer looks at it and knows that he or she will like to have such a wall art hanging in the house.

To achieve this effect, you do not necessarily have to hang the picture yourself and snap it, you can use a software that helps you to achieve that effect If you wish.  A good software that enables you to do so is wallapp.

You can also inform them where it can be used and also provide whatever help that is necessary to make it more appealing. If you are making a binder, have you designed your binder in such a way that it has enough offset for punching the holes for the spiral binding? These are the considerations you should make while displaying your designs or demonstrating your product.

In designing a product that must sell, you have to do whatever possible to get your buyers attention to the point of purchase.

6-Customer service is King.

Because you are selling a digital art does not mean you should just stick it there and expect the buyers to figure out how to access your product after they have paid, that is why this last of the secrets about Printables business is very important. If you have worked so hard to attract a customer, don’t mess it up with poor customer service.

You should have clear written instructions on how to access their file download after payment. You should also provide necessary technical help if they find it difficult to access your product after they have paid, an excellent customer service will keep them coming back to your store, plus they will give you reviews that will convince other people to buy from you.

Qualities of a Printables design that sells

-Beautiful design and font

-A clear demonstration of product use

-Classic and simplicity

-Funny and creative designs

-Good use of color complements

Key things to help make your designs popular

-Offer Freebies

-Offer little to nothing  some of your designs, for example, create 1 dollar deals in your online store so that if someone is just browsing through but don’t want to make a big purchase they can purchase the small-priced ones

-Create a buzz by collaborating with other people to launch your collection

-Look for ways creative ways of putting your designs out there, like making designs that are catchy and fun and posting daily on your Instagram page.

Having learned about the 7 secrets about your Printables business, I hope you implement them and be on your way to creating a profitable online business via the selling of printables

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