So you’ve created this awesome post which you think everyone should read, or perhaps you are sitting with this awesome product you just created and you wish someone will help you to reach your target audience.
You have done all you know, Blog posting, Social media posting.
In fact, you have Instagrammed until the pictures are coming out of your ears but your followers keep dwindling.
Blogger outreach is connecting with people who are in your industry who have the reach you require in other to get your Blog or Brand noticed.
They are typically like the Fairy Godmother that will sprinkle their fairy dust on your blog or brand and poof!!!
The magic happens and you suddenly begin to trend. Hahaha, been watching a lot of Kid movies.
But seriously if you desire to get your Blog or Brand out there to attract your target audience, then you have to nail down a solid Blogger outreach strategy.
To nail down a solid Blogger outreach strategy, here is what you need to do
Discover the Bloggers you need
You need to decide what type of Bloggers you need for your brand.
For example, It makes no sense to reach out to a blogger that blogs about general eating habits if you write about trying to lose weight specifically through a method such as Keto, in other words, be specific.
So how do you find such Bloggers?
Firs,t make a list using these tools
Alltop: This is a content curator, it aggregates the best content out there according to the keywords that you type in.
Buzzsumo: This is a content curator that will help you to discover the top influencers in your niche via their social authority.
Google search: You can also use Google to get the top bloggers in your niche because its algorithm places the best content on the first page.
Once you are done listing the key players in your niche it’s time for you to reach out to them.
This tactic requires a different approach, depending on what you are looking for.
Build a relationship with them:
Bloggers and influencers are people who want to deal with you based on a relationship level.
This means that they are more likely to listen to you if you already have a relationship with them.
You start by sending them an email telling them how their blog has helped you.
If you are brand with a unique product, you may want to point out how your product fits in with their niche and explain the common grounds you both have.
Contribute to their wellbeing:
This can be done by mentioning them in your posts, linking back to them or even offering to help out with a project they are doing, also commenting on their blog post and sharing it with your own audience.
Ask for a favor.
The next thing to do will be to ask for a favor.
While asking, be sure there is something to offer them.
For example, as a brand, you can ask them to collaborate with you on a project that will benefit you both.
As a blogger, you can point out how your post enhances or covers an area which was overlooked.
You can also beg for backlinks to your site while you exchange your services like perhaps providing a digital marketing experience they may need for free.
Deciding to start a Blogger outreach campaign strategy may look like a long way to build your brand but it’s a long way that definitely pays fantastically if you know how to go about it.
Neil Patel mentions that Blogger outreach alone helped him gain about 100,000 visitors to his blog.
The idea of making money from home has changed drastically in the last few years.
Every day people are exploring creative ways to make money either from the home or as a side hustle to accompany what they are already making from their day jobs.
If you are working class personnel or even a stay at home mom who desires to start a small business, this post is for you.
In this post, I will share with you small business ideas that will make you money.
I have written various pieces on how you can make money from your home, but today I focus on how you can discover those creative ways to make money that is unique to you.
Before we delve into the different creative ways to make money, let me start by saying that what is easily attainable by me may not be so for you because we are all different people and hence have different interests.
First, List Your Creative Abilities (Find a Niche)
So the first thing you need to do is to list out your skills, interests, and abilities.
As you go through this exercise, you should be able to discover some of your skills and abilities which you have never thought about making money from.
For instance, someone once told me she knows a woman who makes money from producing key talking points,
Which acts as a conversation starters for people who are nervous about meeting with other people but need to socialize.
So this part of discovering creative ways of making money involves first taking inventory of what you have available to you that you can convert into a money-making venture.
The next step is finding out how to monetize that skill or ability or asset.
If you want to get an in-depth perspective into this particular aspect, I wrote an ebook on how to shine.
It’s a wonderful resource for anyone who wants to get an action plan that will enable him or her shine in their world.
Of course, shining is about exploring your talents and abilities and using it to bless humanity while also making a living about it.
You get it as a free gift if you buy anything from my online store.
If you want a copy of that workbook, then go here to get it.
If you are sure this first step is complete then here are 8 creative ways you can make money
Writing is a skill that anyone who passed through any form of tutoring should have, however not everyone will be a wordsmith.
Some people just have a knack for telling stories, therefore, making money from their writing skill is a no-brainer for them.
If you love writing but do not like the creative aspect of writing, I will show you one of the creative ways you can make money from your writing skill.
One such way is delving into technical writing.
Technical writing has to do with writing specifically about an industry that you are conversant with.
What this means is that you understand the Technical lingo for that industry and can put together a write up in that industry without breaking a sweat.
Examples of Technical writing Gigs
-Procedures and Manuals
-Listicles about your industry trends
-Write academic papers e.g White papers, ebooks and journals
-Create workflows and charts for your industry
-Write reviews about tools usage and compare functionalities to guide new users.
All these various write-ups have nothing to do with telling stories but with using your already familiar skills to earn money by the side while you work.
Examples of places where you can find opportunities for freelance writing that has to do with Technical writing are Glassdoor, Indeed, etc. For more on this, read this article
2-Online Coaching-One of the creative ways to make Money:
Do you have an expertise in an area, this means, this is an area you have traveled through before therefore you understand the terrain very well.
Coaching may be a way to pass on such skills and assets to someone who is just starting out in that industry so as to enable that person to make better progress than you made when you started out.
Starting an online coaching business may seem daunting but if you are consistent on it, you will win.
The best bet will be to start with platforms which already have communities that are seeking coaching from people.
You don’t have to go look for customers but do your best to serve the ones that come to you.
The good thing about coaching is that it’s not only business starters that need it.
People who are starting out in their careers or perhaps even struggling with a certain aspect of their life need coaching.
Examples of coaching Niches you can explore as one of the creative ways to make money include
-Dieting or Weightloss
-Small business startup
-Personal Finance or investing.
-Blogging or online business
– Life Coach
You can sign up as an independent coach on online platforms where you can find coaching clients.
Are you someone who is a stickler for organizing things, you hate to see anything out of place anywhere around you.
This is one of the creative ways to make money.
creative ways you can make money from your ability to organize Things
-Sell organization binders on platforms like Etsy
-Create a course to teach people how to organize their homes and offices and lives
-Create charts that help offices direct workflow and remove bottlenecks that hinder work progress.
-Run productivity and efficiency seminars for organizations.
In the world of today where people have a lot of stuff to deal with, not being able to track and organize their lives can be a bit of a problem.
When people are organized they are able to be more efficient In producing results.
Sarah of sarahtitus.com is a pro when it comes to creating organization binders for homes.
You can look up her website and see how that has enabled her to make a great amount of money from her online shop.
4-Sell your creative Skills:
Creativity has suddenly taken a front burner in the make money industry now. People who have design skills are able to make lots of money just by selling their skills.
The explosion of online business has made graphic design a sort after skill.
If you have creative abilities even if it’s not in graphic designs, you can find creative ways to make money from that skill.
For example, you may not want to sell t-shirts or mugs, but you can sell your designs to platforms like Zazzle or Shirtcity or even to individual designers who will pay you a commission once they make a sale
So even if you don’t like to use a computer for your designs, you can sell your handpainted or hand-drawn designs to Etsy sellers.
They will sell your painting for you and pay you a commission.
5-Be a startup pack Creator:
Have you started various businesses or perhaps you have a knack for researching business ideas, consider becoming a start-up pack creator.
Startup packs are supposed to help the owner do the pre-work needed before a business or an adventure takes off.
Being able to prepare one ahead of time will make it easy to avoid undue delays and mistakes that newbies tend to make at the beginning of a business.
Creating different startup packs for different business ideas will be a good money maker for someone who does not want to go into full-time business.
Its like business coaching in a book format.
6-Create Teaching Aids: One of the creative ways to make money for a teacher.
Are you a teacher or perhaps you love teaching but you are not necessarily in the teaching profession.
Creating teaching aids could be one of the creative ways you can make money from home.
Consider the fact that for every time schools need to reopen for each academic session.
Teachers need to revamp their teaching aids from lesson plans to illustration graphics to even cue memory cards which are used for teaching kids.
Therefore, making such products would help you to make a good tidy income.
To help you widen your horizon read this story on how Ana Digilio a Grade 2 teacher started a company that creates different types of teaching aids for other teachers.
That company is a million dollar company today.
7-Sell Used Goods Online:
Go through your home and find items that you are no longer in need of and sell them.
You can also go to neighborhoods and pick up used items that are to be thrown away as trash, then refurbish them and sell it online in places like eBay, craigslist.
Money is an important part of our daily lives, it is imperative therefore that you start early to teach your kids about money.
Kids have a penchant for asking you to buy things that are not necessary, anyone here who loves to do that? raise your hand if you do, because I don’t.
Making money and money management is something we ought to start teaching our kids early in life, especially if you are a business owner.
Great businesses are only sustained when there is someone to pass it on to. Your small home business may turn out to be something that your child will take on and expand to a big-time business later on
So it pays to begin to prepare them early enough.
While I will not subscribe to forcing a child to follow a particular career path,
So that they can begin to form attitudes on how income is made, spent and multiplied.
One of the most confusing questions about this topic is usually when to start?
Here is my simple answer: start as soon as they can communicate with you.
I started teaching my son about money when he turned 4.
I started by telling him that every money that is spent is earned, therefore if he wants something he has to think of what to do in other to earn the money that he needs.
It was within this concept that he came to understand how money is earned.
Yours may take longer depending on the circumstances,
The most important thing is that you are taking the initiative to start helping them understand how money is made
Thereby helping them to imbibe money habits early in life.
In this post, I outline 5 simple ways you can teach your kids about money
To Teach Your Kids About Money, Here Are 5 Simple Things To Do
1 Involve them in money related activities in the Home.
Whenever we want to buy Gas for the car, I always ask my son to get the receipt from the pump owner and in that process, we discuss how much money has been spent on Gas. Simple activities like this teach kids how money is spent in the home.
2 Create opportunities that show how money is Earned
Sometimes I may be working on my computer and my kids want to play.
I make them understand that mom has to work in other to earn the money we use in the house.
That way they are able to respect the time I put into making a living for us.
Of course, there will be times they will say they want to work too, that is what led me to the next point.
3 Create chore charts and award Tokens.
This past summer, I created a chore chart with tokens attached,
Each chore had tokens attached to it and my kids were responsible for writing down the tokens which they earned for the chores they did.
Exchange the tokens for cash for later use.
This activity makes them feel like they are earning their own money,
Call it mini jobs and you will not be far from it.
4 Teach them the principles of creating Wealth.
Making money is simple, you do stuff and you get paid, then you spend it, but what about creating sustainable wealth?
I thought hard before I started out on this one. I used a story of chicken and eggs to teach them how to multiply their money.
It’s a simple story of how you buy a chicken with some amount of money,
Feed it for some time until it lays eggs, the eggs hatch and you have more chickens to sell.
Stories like this give kids an idea of how to multiply their money to yield more.
I believe that we will move on to practice this concept with time.
5 Use the Proverbial Piggy Bank :
Get them a piggy bank and let each kid be responsible for saving some amount of money each day.
Whether it is earned via the chore charts or received as a gift.
At the end of some time perhaps a year or so, you can open the piggy bank and count out how much the child has saved.
Then open a savings account from it.
This will help your child understand how money works and also appreciate the principle of saving for later.
6 Use Board games to teach your kids about money Investment.
Board games even though they are simulation often helps one to appreciate how money is made and invested.
Taking advantage of games such as Richdad’s Cashflow for Kids will help you teach your child how to invest their money.
Other games that help teach kids about money includes: Act your wage, Thrive time for teens, Buy It right, Exact change, Allowance game, The stock exchange game, Payday, and Moneybags.
To teach your Kids about money, there are different ways you can use, whatever method you use, ensure the message is passed across.
Do you want to get my top 7 list of online resources for teaching kids about money? click here
Today I introduce a topic which every home business and online business person should know about.
It’s an interesting topic about e-commerce personalization.
This piece is a guest post from my friend Ana Bera, a Marketing specialist from subsciptionly.
She brings a fresh perspective on how best to position your online store in other to covert your store visitors to buyers.
E-commerce Personalization: What Is It And How It’s Important
You might have heard about e-commerce personalization but might not be sure about what it is exactly and how it impacts your business.
In simplest terms, e-commerce personalization means offering relevant products, offers, and recommendations to consumers.
That is, you put those things in front of them which they are likely to be interested in.
Here’s an example to help you understand this better.
Let’s say you own an online fashion store with over 1,000 products and 50 product categories.
Your homepage is designed so that it can display 10 products and 5 product categories at a time.
Now, let’s suppose a first-time consume types the URL of your online store. You can either choose to take her to:
-the default homepage which has randomly picked products and product categories;
-a personalized homepage with those products and product categories that are likely to be most relevant for this customer.
The latter is an instance of e-commerce personalization.
At this point, you may be wondering, “But why exactly do I need to show relevant products to customers, particularly when the search function of my site works just fine and web pages load at the speed of light? A consumer can find what she wants in a jiffy.”
This line of thinking is self-defeating on two counts.
If you have done a thorough job in following the steps outlined above
Then you will not find it difficult to get the customers you need in other to get your business rolling.
This is because as at now you should have determined who your customers are.
What niche you want to play in and assessed yourself to see if you have the requisite skills required.
We move on to the main gist of the matter, that is marketing your new online business.
Now that you have set up your website, the next thing is to market it to the right audience.
Before you get into marketing you have to determine what your target audience persona is
Set up your audience Persona
What is a Persona
A persona is like a fictitious person who has the characteristics you will desire in a customer.
For example, if you chose to cater to people who do special vacations like Honeymoons,
You will be looking to about to weds who may be considering going for a vacation for their honeymoon.
Some characteristics to look out for will be: their age group, market size, earning potential and also willingness to buy.
Finally, when are you likely to have a spike in the demand for such services.
Set up your social media channels
Create a brand from the onset: To learn how to build a brand for a small business go here
Blog about your service offerings
Start an email list: where you offer your readers lead magnets so that they cam optin to your email list
Partner with parallel workers in your industry: For instance, if you do honeymoon vacations partner with wedding planners and ask them to recommend you to their customers for a commission.
Launch your business: let your family and friends know that you are into this business, ask them to recommend you to their friends for a fee, this may mean setting up affiliate commissions for your customers who refer you.
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