Power To Convince your Target market.


How to convince skeptics of your business idea
10 ways to convince people about your business idea

Hello, thank you for keeping faith with this blog series: the mompreneur a home business owner with a difference, I do hope that you have been having a great time reading it. If you have missed the series, you can get it here. In the concluding part of this series, we will be talking about Power to convince.

 The first thought that comes to mind when you think about the word convince will be; convince who? There are two key people that require conviction before you can succeed as a mompreneur

Home furniture
ABC Carpet & Home


Yourself: As a stay at home mom who wants to transition to a business person, you will definitely have self-doubts as to whether you can pull it off. The first person that needs to be convinced of your ability is yourself, your self-conviction will power your ability to convince others.

-Your target market: These are people who will buy into whatever idea you decide to build your business around. When you are able to convince these set of people you are well on your way to making sales.

The big question that will come to your mind will be; do I have what it takes to convince my target market? You unequivocally do, because that’s what you do every day at home. For instance you

-Convince your kids that you have their best interests at heart, therefore, you are making the right decision for them.

-Persuade your hubby to buy into an idea you want to execute so that you can all work together as a family.

-Convince your partners in executing a project to trust your ability to deliver when called to.

-If you have worked before, you had to convince your employer that you were the best person for the job.

With all these in place, you have what it takes, now let’s talk about ways to go about it.

10 Practical steps to build Conviction about your business Idea

-Show practical steps on how it works.

-Highlight the problems that your idea will solve

-Start by giving free trials to friends and family and ask them to share with their friends if they like it.

-Be willing to listen to sincere criticisms about it and use their constructive advice to improve on what you already have.

-Build followership based on your personal credibility as a person then begin selling products to your captive market. This is the type of strategy that affiliate marketers use all the time, it’s a proven technique that people will only buy from whom they trust.

Women clothing dress
Women’s flare dress

-Find a competitor product and compare the functionalities, highlighting what value that your idea brings that was not there before.

-Be excited about the prospect of starting a new venture, excitement often stems from passion and gives you the energy to keep going.

-Frame the idea you have from the perspective of the solution seeker.

-When your conviction is in place, it’s easy to sell your ideas, people can smell a phony from afar.

-Be bold enough to start with your closest friends, they will give your sincere advice that will pay off.

Thank you for keeping faith with this post series, I hope you have gotten meaningful ideas on why you qualify to become a mompreneur.

Today is the day for action, so start with taking a step towards realizing your dreams.


PS: Watch out for my next post, 10 Tips to make your home business effective, do not miss it.

RESILIENCE A Key Trait for the home business owner

Resilience: A key Trait for  The Home Business Owner


Do you want to know the most important characteristic you will need to succeed as a Home Business owner?, its one word- Resilience.

Have you been following my posts? I hope you have been getting the inspiration required to make your first move if you want to read the second post, its here.

Today I will be talking about resilience a key trait for a mompreneur, if you are keen on running a home business, you have to be determined to make it happen and not let circumstances deter you. Resilience as defined by psychologytoday “is that ineffable quality that allows some people to be knocked down by life and come back stronger than ever, rather than letting failure overcome them and drain their resolve, they find a way to rise from the ashes”.

This is a basic quality which any woman who seeks to run a home business must possess, because the bad days will come especially in the early days of bootstrapping a business, when the dollars are few and you need every cent you get to invest in your business, sometimes you may have challenges that may make you want to quit or give up, but if you will keep at it, it will start yielding results that are valuable. Continue reading “RESILIENCE A Key Trait for the home business owner”

Nurturing a Home Business

Welcome again, I hope you enjoyed our last post on your inherent ability as a mom to rise up and start up a business that supports your lifestyle and enables you to do what you really want to do while taking care of your loved ones at home. If you have not read my first post you can get it here:

If you have not read my first post you can get it here

Power to Nurture a Home Business

Today I will be talking about our second point, ability to nurture. Nurturing can be defined as tenderly taking care of a thing until its potential abilities come through or growing something to maturity.

In my first post: power to conceive, I talked about the fact that you as a woman has the ability to conceive an Idea and bring it to bear by delivering a solution to a common problem. We all know that the start of a business is just the beginning of a journey, just like a child needs to be tended to and nurtured in other for it to bring forth fruit so does a business.

We as women have that common ability because it’s what we are built for, anyone who has had a child knows what I am talking about, no matter how many books you have read before you birth a child, you are never still prepared for the curve balls that come your way when that child is born and you begin to care and nurture it to grow.

We find that sometimes even proven concepts cannot be relied on, yet we still get to do a good job by following our inner intuitions. I believe that you can apply the same concept when nurturing a business, you can read up all the books and do the research as you need to , but sometimes, you have to rely on your gut feeling to pilot your business to where it needs to go to even when it looks like it’s not the right direction. That’s because God has placed such capabilities within us to be able to discern the right direction to follow.

Baby Girls Clothing from Nordstrom

Nurturing a business requires lots of patience and care, we are not lacking in both as they are the daily requirements for a mother who is bringing up her kids, you have to be consistent in teaching and correcting until the right habit is formed. The same applies to our business, oftentimes not all businesses take off to roaring success when you begin, but we have to be willing to put in what it takes to see it come to pass.

For instance when I started My Training Company: Laplace Knowledge Academy. I had done all I knew by assembling my course materials, putting out the adverts and also informing others about the training day, all I wanted was a class of 10 people because Continue reading “Nurturing a Home Business”