In this age, people are moving towards sustainability and earth-friendly recipes, for all things starting from the crave for organic food to organic skin care. The Skincare industry is a big industry that is continuously evolving, therefore, it is a huge opportunity for people who care about what they put on their skin to tap into and make a great home business out of it. Statistics have it that Global organic skincare market is projected to reach 22 billion dollars by 2024.
People are becoming more aware of the effect of chemicals both on skin and food, especially with the prevalence of different cancers which are caused by the chemicals that are mixed with our food, drink and skincare products. Hence the move towards more organic, natural and earth-friendly recipes that treat sensitive skin conditions using the natural elements that are available in nature.
I am not an expert in Skincare but the aim of this post is to sensitize you to a business idea, should you have a passion for mixing stuff and trying it out on your skin. This could be the catalyst that helps you to go out and launch an organic skin care business that will change your life, having said that let’s go.
1-Researching the Organic Skincare Industry.
First, before you decide to go into this business you need to do a thorough research to determine what category you want to serve because skincare is a very sensitive business, people are careful of what they put on their skin, you will have to be sure you understand your market and how to serve it.
You have to understand what categories of skincare products you want to sell, do you want to serve the youthful skin? or aging skin? it could also be that you had like to serve a niche which has to do with chemically damaged skin or produce organic skincare products that help to heal burned and damaged skin due to accidents. This is what you have to research and be sure about before you set out. This is typical to my posts about finding out what your niche business should be. You can not be the master of all at the beginning even though you can extend your niche as you move on and become more successful.
2-Formulation and testing:
Your product formulation is your secret sauce and your winning bid, ensure that you have a product formulation that delivers what you claim it does. People have a variety of skin issues and are constantly looking for organic skincare regiments that will help solve their issue from acne to flares up due to change in hormones, especially for women. Be sure that you have tried your product and you can show its ability to deliver what it promises.
Before anyone has the opportunity to test your products to see if it works, they will be looking at how it is packaged. This means that your package design should communicate what your product stands for and be beautiful to behold. I don’t know about you but I love Olay products because of the branding, design and more importantly their bottles and cups, though I always feel like they cheated me when I see how small the cup is when compared to how it appears on the pack Lol.
But the main idea is to make sure that your labels, designs, and packaging send a message which is clear to your buyers if you had like to read more about how to brand your small business, go to this post where I wrote how to brand your small business.
Just because you are a small business that operates out of your home, does not mean you should not subscribe to any legal requirements for setting up your home business. In fact, before you start any business you should find out what the legal requirements are and abide by them. You do not want to get shut down when your business starts rolling.
5-Advertisement and marketing:
When you are done with the above steps, its time to advertise and market your business, you should know that because your business is personally formulated by you, people may find it hard to be won over but If you are able to set up a good marketing plan for your product, you will do well.
Your marketing plan should include product demonstrations, giving away free samples and also asking for reviews from people who loved your product. Your first port of call will be for you to ask people who already know you to try your product and give you a feedback and review, that you can use on your website.
Ways to Promote your Organic Skincare Business
-Create a website: I know this sounds basic these days but you can not afford not to emphasize it more, your online presence means that people who are not able to reach you physically can reach you via the website and buy your products. Except for you are still leaving in the stone age or you have tons of cash to rent a physical brick and mortar store, then this online store is your best bet of a shop front that people can use to buy your products. To create a website you may need to consider buying hosting from hosting providers like Bluehost or you may consider using an ecommerce platform like Wix or Shopify. Either way, having an online presence is a must.
-Blogging: Blogging is sharing your knowledge about a particular field of choice with your audience. Blogging about your organic skin care products will help you to build credibility and trust. This is because as you share your knowledge about the products that you formulate and also provide helpful information about how to care for one’s skin using organic products people will be more likely to trust your products enough to buy from you. Blogging also provides a digital footprint which the search engines love and will use to direct traffic to your online store.
–Have a social media presence: In this day and age, once people are able to check your website, if they like you they will love to check out your social presence via Facebook, Instagram, Twitter and Pinterest in other to follow you so make sure you are on these platforms, especially Instagram, if you plan on marketing to a youthful population, you can’t afford not to be there.
-Demonstration Videos: People will buy when they see results, so demonstrating how your product works and the effect it has on your skin or perhaps another person’s skin will make all the difference. If you use yourself as the lab rat( sorry ) they will trust you more, so have your videos shot and upload on youtube and other video platforms like Vimeo, Facebook, and even Instagram to show how your products work.
-Podcasting: Do you love to talk, then podcasting about your organic skincare business will be a new new source of traffic you should not joke about, when you podcast about your products, you tap into a new traffic source that comprises online listeners who don’t have time to watch videos but love to listen to podcasts. Podcasting is like having your own radio station, It’s a great way to share knowledge and information. I opened my coffee online store named coffeesantea and I wanted to use it to encourage people who buy from me, the only effective way I would be able to to do that was through podcasting. Today I have my encouragement podcasts on several platforms like Stitcher, SoundCloud, and Spreaker. These platforms are free to use.
-Instagram stories: Instagram has evolved from just posting pictures on your feed to sending people your stories which may be a video or picture. The good thing about Instagram stories is that you can send to individual people who are following you or even to people you follow who your feed will not usually appear on their feed except they follow you back. If these people love your feed, they will likely share it with their audience which will attract sales to you. It just happened to me of recent, I shared an Instagram story to a person who I was following on my Instagram he reposted it on my his network and mentioned my handle, I was thrilled about it because I knew that I will get traffic from there.
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