Want a direct access to your clients that continually brings in results, here is the secret, start email marketing
Every business should invest heavily in email marketing, email marketing is a form of marketing that allows you to communicate directly with your audience while cutting out the middle man.
Unlike social media marketing, you are not reliant on a third party to pass on your message and you won’t lose all your hard work if your members decide to delete their account.
Moreover, email marketing will help you to convert your readers far more efficiently than any other form of marketing and the simple reason for this is that email marketing is much more personal.
These are messages that will end up right in your visitors’ inboxes – just as though they were messages from a friend or relative.
If you are wondering how email marketing works, there are companies that provide email marketing services, their job is to ensure that your emails get to your readers at the appropriate time. They have developed software that helps you to capture emails from your subscribers and send them emails.
There are many email service companies out there, some include Mail Chimp, Aweber, Sumo, but I am particularly in love with SENDPULSE
Here are good reasons why they rank amongst the best as an email service company
-They have built-in Landing pages which require little customization for a Newbie person and hence makes it easy to use.
-They are affordable- just about $9.99 to start
-They also have built in email autoresponder series designed to help you deliver your opt-in lead magnets or freebies once people subscribe to their list.
-They have email built in email templates designed to deliver your emails beautifully and also convert your email readers to buyers of your services and products.
-Another function of SENDPULSE which thrills me is your ability to use their workflow module to schedule emails well ahead of time, hence freeing up your time for more valuable work.
-The workflow module can also be used to deliver a free email course for your readers.
-They also consistently send you emails that will help you develop a good email strategy for your readership hence increasing your conversion.
If you want to make use of this email service click SENDPULSE to subscribe.
Did I mention you can also try their services for two weeks for free, if you don’t like it, you can cancel.
For you to do email marketing right, there are a lot of things you need to keep in mind. Here are some of the most important pointers.
Steps to skyrocketing your email marketing
Tip number one is to make sure that your emails are personal. We have already just discussed that email marketing is more personal, thus you need to make your writing personal if you are going to make your emails more engaging and interesting.
Making your email personal will help you to get past not only the spam filter more efficiently but also the ‘social’ and ‘marketing’ email boxes found in Outlook and Gmail.
Use the recipient’s name (most autoresponders include this feature) and make sure that your messages use a regular letter-type structure.
Maintain Your List and Target
Your ‘Sender Reputation’ is a score that is linked with your IP address and/or domain in much the same way that a credit score can be linked to a particular account.
The idea of a sender reputation is that it will reflect the quality of your emails as a whole and whether or not you should be allowed to ‘get through to your readers.
There are many things that will cause you to get a bad score. One of these things is your bounce rate.
If lots of your emails bounce, this can badly affect your score because the software assumes that you actually spamming random emails.
Another thing is your open rate, if none of your emails get opened, this too will hurt you. The same goes for complaints of course.
So this means you need to focus on the quality of your list more than the size.
When you send emails to people who never gave you their contacts, it will not be read, that is why you must never buy contacts.
Likewise, if you have people who never open your messages – delete them!
An incentive is a free gift like an ebook or report that you give away to new subscribers. It is also called a lead magnet.
This is a great tool for encouraging people to sign up but it’s important to be very careful when using it.
The reason for this is that the wrong incentive can actually harm your mailing list.
If it’s too valuable for instance then people will sign up only to get the free gift and then never open your messages subsequently – very bad for sender reputation!
Now that you know the tips that will help your email marketing, I want to introduce you to a product that will help you to build a great email marketing strategy for your business.
Email Marketing Planner
If you are new to an online business, starting and building an email list may be daunting for you, this is because it requires specific skills that you may need to learn first before you implement.
I have been blogging for four years so I have some systems that I have created for building the email list that is working for me.
I want to share that system with you in the form of an email marketing planner
I created the email marketing planner for newbies like you who want to quickly build their email list without wasting much time.
My email marketing planner is designed to help you start with the right steps when building your email list.
It is designed to help you create an email marketing plan that will work for your small business.
I have taken 4 years of experience and compressed it into a planner that will make your life easier.
That is part of what I do here, simplifying the life of a small business owner so that they can thrive in their businesses.
I also included tips and steps to follow so that you can actually crreate a strategy for building your email list.
What is in the email marketing planner
Business goals– In this section you get to set your email marketing goals as tied to your business goals
Email marketing strategy– This section helps you to design a strategy for your email marketing goals.
Email creation– This section helps you to outline the types of emails you need to create for your customers.
Lead magnet: Here you learn the steps and what to look out for when creating your lead magnet or freebie.
Execution plan: Here you get to create a to-do list for executing your strategy, this section ensures that you do not slack when it comes to implementing your strategy to see results.
Sales campaign: In this section, you have a 30-days sales campaign template for planning and executing your sales campaigns
Product launch template: Got a new product? that you want to bring to the market? the product launch template will help you to create a complete launch routine to help you launch your new products.
If you want to read more about how email marketing is done, read my post on how to do email marketing.
Do you have more ideas on how to explode your email marketing efforts, kindly leave a comment below.
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