HGTV anyone, raise your hand if you love watching that show. I watched like tons of it, I loved watching how ugly homes were bought, transformed and sold at a good amount. I loved Fixer upper Flip or Flop and Love it or List it.
My love for interior décor and design started long ago when I moved to a new home. I was involved with the designer that designed my home, I got to pick the colors that worked for me and that home turned out perfect.
Today I will be talking about starting a Home staging business from the perspective of a Home business, I know that sounds cocky but I guess I will let it slide. For those who love to watch HGTV or are interested in real estate, you will always see those guys who offload the furniture and arrange empty homes to make it look beautiful before it is listed for sale, those people are called home stagers.
The work of a Home stager goes a long way to help increase the value of a home, real estate agents have been known to sell property well above their value because they engaged a good home stager who brought out the beauty of the home. They also help to create the ambiance which makes people consider buying a property.
To start a Home Staging Business here is what you need to do.
1.Understand your Market
Home staging is like an accessory to the real estate market. This means that most Home staging business jobs in conjunction with real estate agents or homeowners who are looking to sell their homes. Home staging helps to bring out the beauty in a home and also enhance the essential qualities in a Home in other to make it more appealing to the buyer.
You will need to study your real estate market before you decide to start your business for instance, here are some questions you need to answer
-Where are the homes selling, what seasons do you see for sale signs everywhere?
-Where are the real estate agents who are involved in selling these homes and how will you approach them to market your services?
-Where is the next real estate fair taking place and how will you participate?
These are some of the questions you need to ask yourself so as to get a good knowledge of what the market is about before you dive in.
2.Put together a Portfolio:
One of the beautiful things about Home décor and Home staging is the fact that a picture is worth a thousand words. This means that once people see your photo shots, they quickly have an idea of what you can do. So in starting Home staging business, the first thing you may need to do is to put together a Photoshoot which you can use as your own portfolio, this will give people an idea of what you can offer.
Remember to take the before and after pictures so as to illustrate the difference that your services made in the home you staged. If you are just starting out you can use your own home or friends home. You may even reach out to Homeowners who are trying to sell their homes and offer to home -stage for them for free in exchange for recommendation and referrals.
3.Network with Real estate Agents:
When one is starting a business, one of the most daunting tasks is always where do I start from, how do I reach out to people who need my services. I think the first thing you may need to do is to connect to people who are selling homes, that is the real estate companies and agents and offer to work with them.
You can choose to start by showing them your portfolio or even offer free services for a start so they can see your handwork before perhaps making a commitment to you.
Another set of people that you need to connect with are Furniture sellers, renters, and logistics people and generally, stores who sell their goods to homeowners. You can also connect with local people who live in your area they are often the ones who know what homes are hot on the market, those who are eager to sell.
4.Write a one Page Business Plan:
A business plan is a document that enables you to know how to make money from your business. I know that when people hear the word business plan, their mind gets switched off especially if you don’t consider your self-business savvy but it does not have to be something fanciful, just a One-page business plan will do.
If want one, please go here to read my post on the one page business plan. Your business plan will enable you to plan and itemize your income streams and decide how you are going to make money from those income streams.
Your Marketing plan is an integral part of what you will be doing in other to land your first client. Getting your name out there may require the following marketing drives
–Set up a one-page website:
To learn how to start a one build a one-page website you can read my post on how to start a Blog when you are not Techy, yes it’s not a Blog that you are starting but a simple website is no different from a Blog setting, that’s why I refer you to that post
Set up your Online Presence:
Start by setting up your different social pages like Instagram, Facebook, Pinterest, and Twitter. Because Home staging business is a visual-based business, you cannot afford not to be on Instagram and Pinterest, It pays to understand what platform will enhance your business more.
Offline marketing activities will include
-Attending local reals estate fairs and distributing your marketing materials aka, cards, Fliers, and banners.
-Checking out your neighborhood for recent listings or even properties that haven’t sold in a while. Perhaps your staging business can contribute to enhancing its value.
-Submitting your portfolio to Real estate offices.
Skills that you may require start off
Home staging business is an unstructured industry, therefore, you may not need any kind of licensing in other to set up your business. Except of course incorporating your company, businesses want to deal with businesses, not individuals.
–A Natural talent for decorating, designing and staging: This may be an innate quality which you have within you in that case you just need to brush it up by reading up materials which are related to the business and increasing your knowledge. You may also decide to take a course if you can afford it.
One of the people I will advise you take a course from is an industry professional who knows what she is talking about when it comes to home staging business. You can look up Debrah Gould from stagingdiva.com she is an all-time industry personnel who offers courses in Home Staging. Her courses are pricey but I know they are worth it
-A good Knowledge of Interior designing and Home décor will be of enormous advantage.
A keen eye for organizing things: Since home staging is about arranging stuff to tell a story or create an ambiance, you should have a keen eye for organizing things to make it work
Love for shopping and decorating: You love to shop for furniture decor accessories, you know how to get a good bargain.
Revamping furniture: Love for refurbishing and refinishing Furniture to make it look new
Color combination: Natural sense of color combination and coordination
Business skills: Which includes marketing, budgeting, negotiating, proposal writing, contract drafting.
Photography: Ability to take pictures from an angle that gives the best benefit.
P.S: You may not have all these skills but if you have a love for decorating and interiors, you can begin to actually learn and implement on your small projects till you perfect it.
Types of services you can offer as Part of your Home Staging Business
Home staging for Sale: This involves when you are staging a home for real estate agents who want to sell their homes
Home staging for Rent: This involves when you are staging a home because the owner wants to rent out his home perhaps to vacationers or even long-term living.
Color Consultation: This involves color consulting for the homeowner to know what types of colors suits them so as to guide them in choosing the best color spectrum for their homes.
Home decorating: This involves furnishing and decorating homes for individuals who want such services and are not interested in hiring an expensive home designer.
General consultation: This includes general consultation that can be done online for people who desire to decorate their homes themselves but have no idea where to start from. This could involve, coaching calls, online written instructions.
Resources you will require to start a Home Staging Business
-A business license and structure
-A good camera
-Initial start-up capital
For more resources on how to start a Home Staging Business visit here