One of the reasons why you start a home business is so as to offer your services or products to solve people’s problems.
This means that people have to trust that your solution works for them before they can buy from you.
This is something that is common in all businesses, we buy from a brand or someone that we trust that their solution works.
That word trust is a very strong word when it comes to business, unfortunately not all businesses prioritize it
To build trust in your business, you have to be ready to prioritize trust in other to gain the confidence of your customers, as that will help you to win their loyalty.
So what is customer trust definition?
Customer trust is defined as that unflinching belief your customers have in your product that it will deliver what it says it will deliver.
Your customer trust is your brand loyalty, that is why they will bypass other solutions to buy from you.
As you can see, to build customer trust in business is not a small feat, its something to consciously do if you want to remain in business.
As a home business owner, building trust is very important because you do not have the deep pockets other big businesses have.
So you have to rely often on referrals and word of mouth to get your business out there.
Therefore one of the ways to make your brand known easily is to build customer trust in business.
Some things may be over prioritized by business owners and some things are under-prioritized.
In the latter bracket, we would most definitely find that to build trust in business is way under-prioritized.
It’s one of those things that is everywhere and nowhere, something that’s difficult to measure, and hard to know if you’ve got it.
But when there is no trust, you most definitely will know it from your customer’s reactions.
As such, it’ll be within your interests to work hard on gaining the confidence of your customers.
We take a look at how you can do this below.
4 Ways To Build Trust In Business
You can do things cheaply, or you do things right, but you can’t do both at the same time.
There are companies out there who go to great lengths to ensure they’re marketing in all the right places.
They have the best products and services, and so on, yet undermine all of that by making simple, unprofessional errors.
For example, when you have grammatical errors on your website.
If there’s one thing that will make people question whether you’re the real deal or not.
it’s seeing fundamental spelling and grammatical errors on your site.
The same can also be said of low-quality photos.
Don’t take any chances with your website! to avoid such issues make use of tools like Grammarly to proofread and check your posts before publishing.
2-A Uniform Look
To build trust in business, its got to start from within the organization itself.
It’s hard to trust an organization if it looks like they don’t even trust themselves.
For example when different departments in your business seem to be singing from different hymn sheets.
As in, there’s no cohesion that unifies the entire company, such as when different workers use different signature styles, product packaging seems disparate, and departments use different versions of the company logo.
If you’re wondering ‘what is corporate identity,’ then this is essentially it.
It’s the practice of making sure that all of the company’s visual and design elements are in sync, which in turn inspires trust.
3-Friendly Social Media
You wouldn’t trust a robot, would you? Trust comes from within; it’s something human.
It’s warm, as opposed to cold. So it’s difficult to trust a company that seems robotic in its approach, or which never presents its human side.
While you can’t always do this, there is one sphere that will always allow you to – your social media channels.
Ensure you’re sharing posts that have “the human factor.” It’ll show your customers that there’s a heart in the organization.
Be willing to also interact with your customers as you answer questions about your brand and business
For example, I just finished my beta testing phase for my new course the newbie printables course.
On the day I was to close the door to the freebie option meaning that I wanted to list it for a price.
I asked everyone on my email list who was yet to start the course to start because I was about to close the door to the freebie option.
For some reason, there was some problem with the listing settings so I was working on it 15 mins before time to list the product.
Along the line, I had to list it to see what it looked like.
I did not know that one of my beta testers was trying to log in at that time.
So she missed the opportunity to log in because, during that time, I was testing it, It was acting as listed.
She reached out to me via Facebook messenger to tell me her experience, I immediately created a coupon which gave her a 100% discount to log in and start her beta testing.
I wanted to keep my word, I wanted to build trust in business.
She was very grateful and happy, she gave me a great feedback which I am using to improve the course
4-Fair Prices and Practices
You wouldn’t trust a person who was trying to rob you, and you can’t trust a company that says they have your interests at heart, yet don’t offer fair prices.
Or perhaps have shady practices, such as making it difficult to make complaints or return items.
If you want to win their trust, then play fair.
People will be more inclined to trust you if you show that you really do care about their overall experience.
A good way to do this is to have all of your contact information listed on your website, and respond in a timely manner.
While we know that starting a home business or any organization at all is the starting point for most people, building trust in business and winning your customer loyalty is a more sustainable way of keeping in business for long.
Do you want to learn how to build a business that wins customer loyalty?
Join my VIP list and let’s help you day by day do exactly that.