Want to know how to start a social media consulting company? read on
A social media consulting company is a firm that helps other businesses to create, run and direct their social media assets to directly reflect a brands values, promotes its products and ultimately make sales.
Social media has taken the world by storm, just in the last decade, it has grown from something only a selected few are privy to into a colossus.
It might not even be surprising for one to ask “If it isn’t on social media, did it even happen?”
Because of this, businesses flocked to different social media platforms. These offer free (or cheap) ways to easily access millions of people and promote your brand, vision, and products.
However, not everyone is able to aptly adjust to the world that social media offers. This is why most of the best business planning software also offers a social media management tool integrated into them.
And while using amazing tools is always a smart idea, having an expert on the case will boost your social media presence by a huge margin.
Therefore, social media consulting was born. With so many businesses craving the spotlight, you can make a profit by guiding them through the process.
But how do you become an expert in social media, build your own consulting brand and start a social media consulting company? This is what we try to answer today.
Before you even get to the part of starting your social media consulting business, I like to ask you, is this your first time trying to start a home business?
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Steps to starting a social media consulting company
Create a portfolio
One of the first things you will need might be an obvious one – but it is essential.
You will want to build up your skills, knowledge, and qualification pertaining to social media management.
Along with these, you will want to develop a portfolio where you can showcase these to future clients.
But what this means is not only building a following of thousands of people.
Instead, you will want to create case studies of your previous endeavors. However, this might include having to work for free for some businesses, since people might not want to employ you without any experience.
Your best bet when it comes to starting up your social media consulting business is to talk to local businesses.
They might not have the budget to include your fees, but they will not have too many demands either.
Usually, you will work on their website and social media pages until you get something for your portfolio.
Meanwhile, you should always be on the hunt for new discoveries. Keep researching the social media sector in order to learn new things.
You will want to understand how different businesses operate and who their target audiences are.
Take note of how people market themselves and what campaigns they run. Look at how different niches prosper on different social networks.
Learn the difference between important metrics you will want to track – and those which are not.
Finally, with all this knowledge under your belt, you should aim to produce quality content.
Make sure you can show your skills through it – but also try to stand out from other social media managers.
Sometimes, just running your own blog can help put you in the spotlight. The blog can also be a valuable piece of your portfolio – so make sure you utilize it right.
Create a business website
As a new business owner, you must have a place where you host your business online.
After all social media is done online, you cannot afford not to have an online presence.
Building your business website will help your customers understand your business better.
It will give them an idea on why you do what you do.
We already talked about creating a portfolio, your portfolio has to be hosted somewhere accessible where potential customers can see it.
That is why building your website is very important, the design and layout lend help to your brand.
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Build your Network
When you are in the business of managing social media accounts for a client, you will have to work with many different people.
After all, the “social” part of the name comes from the very fact that you will need to be very socially active in order to prosper.
Therefore, if you want your social media consulting business to flourish, you will need to build a strong network.
You should start developing your network the moment you decide you will offer your social media skills to someone.
It doesn’t matter if you are doing it online or offline – building a network of contacts will be essential to growing your business and gaining new clients.
Building long-lasting relationships can take quite a long time, so it is important to start focusing on your funnel as soon as possible.
Interestingly enough, you might already have a great network that you are not even aware of.
If you have been working in the same area or the same niche for a while, then people probably already know you.
So, once you decide to set sail on your own, you might be surprised to find how many people are already there to support you.
They might even start recommending some clients, and further boosting your funnel.
This does not mean that you should relax and let it go, however.
On the contrary, make sure you nurture the network you already have, and always look for opportunities to expand it.
You can join social network groups to meet like-minded people, start guest blogging, and work on ways to boost your visibility and your reach.
You might even want to be a guest on some podcasts or apply for conferences so you can meet interesting people with ease.
Pick a niche
When you are just starting your social media consulting business, you might not know what it is that you want to do exactly.
You might not realize just how expansive the world of social media is.
But if you venture onto freelancing websites, you might discover that a lot of businesses are looking for very specific social media consulting services.
Therefore, as you start your freelancing career (which is a great first step to further build your portfolio), you might want to focus on a certain niche.
There are a couple of things to consider here.
First, there are different niches of businesses that might require your help. It is great for your network to try and help them all, but if you want to be a professional, you might want to focus only on one or two.
Look at your hobbies or the content you are creating for guidance. You might be interested in fitness or nutrition, gaming or music industry, etc.
Things like these will influence not only who you work with, but the quality of work you can put out for your clients.
Secondly, you will also want to specialize in certain fields within social media consulting.
For example, you might look into becoming a data analyst. These people love playing with data and gathering insights from various campaigns. Using it, they can improve future endeavors for their clients.
Conversely, you might want to create campaigns and become a marketer. This will require you to work with the data analysis and work on increasing your client’s profitability and consumer growth.
There is a thing to note here. You do not necessarily have to pursue only one niche – many don’t.
However, as your social media consulting company grows, you will discover that bigger businesses might look for an expert in certain fields.
Because of this, you might not be their first choice, even if you have a bigger portfolio to show. Thus, you will want to think about this when bringing new people into your team.
Choose a team
The hope of every business owner is to see their company grow. However, as your prospects grow, so will the client base grow too.
At some point, you might discover that you cannot handle the workload alone.
This is a normal thing – it means your business is maturing and developing. Keep in mind that it is perfectly acceptable to ask for help – and this is what you should do.
When choosing who to accept onboard your team, it might be a smart idea to consider the niches they specialized in.
If you want to be able to cover all of your clients’ needs, then you might pick the person who has expertise in different niches than you.
This way, you can “cover all your bases” and be able to help the clients in the best way possible.
There are also many roles you might want to consider getting. For example, you might want to find someone who will assist you in the day-to-day activities.
They will engage with followers, schedule posts, etc. while you focus on the overall picture.
This way, you will not miss anything on a more “lower” levels, while also being able to “see everything from above,” too. Conversely, you might want to take care of these tasks, while someone else works on your funnel.
This lead generator will help build a database of potential leads that you can explore.
By growing your operations in this way, you will be able to help more clients – and your social media consulting business will become a healthy-operating wonder which many will admire.
This article was contributed by Alex from Ideabuddy.com
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