How to Dropship from Aliexpress with 50 Dollars or less


Learn how to dropship from Aliexpress with as little as 50 dollars investment
How to Dropship from Aliexpress

Drop shipping is business model where a seller obtains a product from a manufacturer and sells it to the buyer without necessarily keeping inventory. The manufacturer is the one who delivers the product to the final buyer.

It is one of the easiest ways to start an online shop. You pay nothing to your product supplier until you make a sale.In this post, I will be teaching you how to dropship from Aliexpress with 50 dollars or less, so hang on with me as I take you through.

*there are affiliate links in this post, please see my disclaimer policy*

To learn how dropshipping works, please read my post on 5 easy steps to running a drop shipping business.  In this fresh post, I will be writing about how to dropship from Aliexpress.

Aliexpress is an online marketplace much like Amazon, except that it is for Chinese sellers. In Aliexpress you get a congregation of manufacturers or big-time whole sellers who sell products to you at the manufacturer’s price, which means they sell at a lower price than you will get at your normal everyday store.

AliDropship is the best solution for drop shipping

If you want to start selling online without holding inventory, to drop ship from Aliexpress will be the best method to follow.I have been part of forums where people do not understand how to dropship using Aliexpress, hence the need for this post.

The first thing about selling online is that you have to determine what you want to sell i.e defining your niche, if you don’t know what to sell then it will be difficult for you to know how to market or sell your products.

Defining your niche will help you narrow down to what you want to sell and hence decide where you want to source for those products from.

To read more about discovering your Niche please get my free ebook: From stay at home mom to Mompreneur, I dedicated a section to write about finding your Niche.

The next thing to do when you discover what you want to sell is to find suppliers.

For the purpose of this post, I will only be treating using Aliexpress as a supplier to your Business. There are other ways of finding suppliers, you can read that up in my earlier post.

How to Choose a Supplier  when you want to Dropship from Aliexpress

The first thing to do before you start searching for your suppliers in the Aliexpress platform is to register on the site.

Register on Aliexpress

Your registration on the platform will give you the opportunity to send emails or messages to your supposed suppliers, you will also be able to Follow a store, this helps you save your suppliers so that you don’t keep searching afresh each time you want to make a purchase.

I  suggest that once you have adjudged your supplier to be the one you will use, you follow the store immediately so it is saved in your account. Anytime you want to use that supplier you just check your account and click on the store to go directly to that store without necessarily searching for the store again.

Please note that you cannot search for store names, you can only search for products.

Registration does not take more than a minute, it’s no different from registering on

Before you start choosing a supplier for your products when you want to dropship from Aliexpress, there are certain key metrics that you must look out for.

VigLink banner

Metrics for Choosing a Supplier

1 How long has the supplier been open for Business:

Before you choose to order from a supplier the first thing that you should check out is how long has this store been selling on this platform. This will give you a sense as to how reliable that supplier is. It will do you no good to pick a newcomer on the platform who is still trying to get off on his business. There will not be enough reviews for you to know if that person has been consistently delivering to her customers. I will normally go with someone who has been in business for over two years.

How to Dropship from Aliexpress

2 Check for Feedback scores:

On the Aliexpress platform, all shops have a feedback score attached to them which are usually graded in percentages, this feedback score is a sum total of an average number of people who returned a good feedback on the products they bought from the shop.

How to dropship from Aliexpress

Most times, the shop owners are always encouraging you the buyer to leave a good feedback. In fact, they often remind you via emails to come back and leave a feedback so that they will know you were satisfied.

Your feedback is often in form of written notes, star ratings and perhaps even pictures to show that you received the item. This score is perhaps what Aliexpress uses to grade a particular seller. I will go with sellers that have a 98% feedback score and upwards. Sometimes you will see a seller who is considered a Top brand, such sellers may not have a feedback score percentage attached but they have a top brand badge on their platform, this indicates that Aliexpress trusts the quality of products sold by that store.

3 Number of Orders

Before selecting a supplier for your products, you need to check for the number of orders they have processed, it may be for your particular product or for another product from the seller. This is because you want to know that the person you are going to buy from is really selling products consistently. You want to check out the hot selling products and the number of orders that product has sold out.

How to Dropship from Aliexpress

Most times, you will see that the hot selling products for that store have a lot of reviews, you should take your time to read the reviews not just the good ones but the bad reviews too. You want to know how the seller handles bad customer experience. It’s not enough to say that we will refund your money if you do not like our products, but do they actually do that? Of course, Aliexpress offers buyers protection but you may want to buy from someone who has integrity.

4 Check for shipping options:

What shipping options do they have? and do they offer epacket? I will always go with anyone that offers epacket because it gives you the opportunity to offer free shipping to your customers which will make the customer happy and encourage repeat sales.

5 How long does it take for your Product to arrive

Depending on where you are selling in, perhaps in US or UK or maybe you are shipping worldwide, you have to check what time it takes for your order to arrive. Orders that are shipped to the US take from 12-20 days to arrive via epacket. I sold an item during the Christmas period to a customer and my order reached my customer in 10 days. I was quite impressed. The time it takes for your customer to get their order is important since you dont want an irate customer that did not get his or her orders on time. I will suggest that you add a little lead time to your own product shipping time, this will give you leverage for any delay in shipping from your suppliers.

6 Communicate with your supplier by sending him a message.

Contact your intending supplier to find out if they dropship from Aliexpress. It’s important not to assume that every seller on Aliexpress must want to dropship. Some may not want to, so it’s important to check out with the seller and let them confirm to you that they are willing to dropship for you, should you make a sale.

7 Make a test order:

You could test order the product you want to sell so that you can check out the process, as this will enable you to know what the whole process will be like. It will also give you an idea of how the actual product looks like. Pictures don’t always tell the whole story. You may need to handle the product and packaging to know if its worth using that person as a supplier.

8: Take advantage of the App To Dropship from Aliexpress

Aliexpress has an app which you can download on your phone to use. I have noticed that goods are often cheaper on the app. You can take advantage of the app to get cost savings on your product sourcing.

After you have completed these preliminaries, you now want to start your online shop.

Complete supplier solution for your Dropshipping business
Salehoo : Vetted suppliers for your dropshipping business

Cost of Setting up your Online shop

There are basically two options you can go with when you want to start drop shipping a product. You can choose to sell on an online marketplace e.g Amazon, Bonanza, or you can choose to sell on your own hosted ecommerce shop using such deliverers like Shopify, Big commerce or Wix.

I wrote a post on Online marketplace versus ecommerce shop, you can read It up to check out the pros and cons of using any of those methods.

Selling on Amazon as an individual seller is free while selling on Bonanza is free except for charges which you only pay when you make a sale.

If you choose to use an ecommerce shop deliverer as I noted above, it will cost you the following amount

Shopify- basic- $29

Wix -$16.50

Domain name registration through each platform is – 10 dollars.

So the big question that is still hanging now is how to add these products to your e-commerce shop.

How to Add Products to your Ecommerce shop

You can choose to do it manually- quite time-consuming- you have to cut and paste each picture to your online shop. Plus you will have to manually maintain your pricing, ordering, and tracking.

or you can use this very important Plugin Alidropship which takes care of the following

Product Automation: This includes search and importation of products to your shop, pricing update, epacket filter options, Order fulfillment, auto tracking and also the auto update on product information. For more on how this plugin can change your dropshipping business, click Here.

Customization: This includes Free themes, built in product customization, unlimited products addition, woocommerce support, product variation.

Marketing: This includes, email lists, cart abandonment, discount coupons, product reviews.

Managing: This includes Live statistics, cashback system, payment gateway integration.

AliDropship is the best solution for drop shipping
If you chose to go with hosting your shop on Wix, you may find that you have an extra 23 dollars which you will use to set up your first Facebook Ad, in other to attract your first customers.

Please note: Aliexpress is different from Most people think they are the same but they are not, caters to people who want to import physical goods and then distribute or ship themselves and they often require a minimum order number for you to use them.Alixpress selles to anyone even if it is one article you want to buy.


Other alternatives to Alixpress could be joining online directories who curate and qualify manufacturers. An example of such online directory is Salehoo. You pay an amount yearly to have access to suppliers in their database who are prequalified by them. The only thing is that you still have to do the due diligence of reaching out to each one supplier and creating a relationship.

Do you want me to help you do all the written due diligence above? contact me for consulting.

I will help you set up your first shop and ensure all the necessary job is done. I can provide a done for you shop as long as you have picked your Niche. send an email to



Home staging Business 101( All you need to know )

Turn your passion for decorating into a home business. Start a Home staging business today
Home staging Business 101.

HGTV anyone, raise your hand if you love watching that show. I watched like tons of it, I loved watching how ugly homes were bought, transformed and sold at a good amount. I loved Fixer upper Flip or Flop and Love it or List it.

My love for interior décor and design started long ago when I moved to a new home. I was involved with the designer that designed my home, I got to pick the colors that worked for me and that home turned out perfect.

Today I will be talking about starting a Home staging business from the perspective of a Home business, I know that sounds cocky but I guess I will let it slide. For those who love to watch HGTV or are interested in real estate, you will always see those guys who offload the furniture and arrange empty homes to make it look beautiful before it is listed for sale, those people are called home stagers.

The work of a Home stager goes a long way to help increase the value of a home, real estate agents have been known to sell property well above their value because they engaged a good home stager who brought out the beauty of the home. They also help to create the ambiance which makes people consider buying a property.

Home staging portfolio Guide by Debra Gould
Ultimate Portfolio Guide for Home staging by Debra Gould

To start a Home Staging Business here is what you need to do.

1.Understand your Market

Home staging is like an accessory to the real estate market. This means that most Home staging business jobs in conjunction with real estate agents or homeowners who are looking to sell their homes. Home staging helps to bring out the beauty in a home and also enhance the essential qualities in a Home in other to make it more appealing to the buyer.

You will need to study your real estate market before you decide to start your business for instance, here are some questions you need to answer

-Where are the homes selling, what seasons do you see for sale signs everywhere?

-Where are the real estate agents who are involved in selling these homes and how will you approach them to market your services?

-Where is the next real estate fair taking place and how will you participate?

These are some of the questions you need to ask yourself so as to get a good knowledge of what the market is about before you dive in.

2.Put together a Portfolio:

One of the beautiful things about Home décor and Home staging is the fact that a picture is worth a thousand words. This means that once people see your photo shots, they quickly have an idea of what you can do. So in starting Home staging business, the first thing you may need to do is to put together a Photoshoot which you can use as your own portfolio, this will give people an idea of what you can offer.

Remember to take the before and after pictures so as to illustrate the difference that your services made in the home you staged. If you are just starting out you can use your own home or friends home. You may even reach out to Homeowners who are trying to sell their homes and offer to home -stage for them for free in exchange for recommendation and referrals.

3.Network with Real estate Agents:

When one is starting a business, one of the most daunting tasks is always where do I start from, how do I reach out to people who need my services. I think the first thing you may need to do is to connect to people who are selling homes, that is the real estate companies and agents and offer to work with them.

You can choose to start by showing them your portfolio or even offer free services for a start so they can see your handwork before perhaps making a commitment to you.

Another set of people that you need to connect with are Furniture sellers, renters, and logistics people and generally, stores who sell their goods to homeowners. You can also connect with local people who live in your area they are often the ones who know what homes are hot on the market, those who are eager to sell.

4.Write a one Page Business Plan:

A business plan is a document that enables you to know how to make money from your business. I know that when people hear the word business plan, their mind gets switched off especially if you don’t consider your self-business savvy but it does not have to be something fanciful, just a One-page business plan will do.

If want one, please go here to read my post on the one page business plan. Your business plan will enable you to plan and itemize your income streams and decide how you are going to make money from those income streams.

Home staging business training
Home staging Business training


Your Marketing plan is an integral part of what you will be doing in other to land your first client. Getting your name out there may require the following marketing drives

Set up a one-page website:

To learn how to start a one build a one-page website you can read my post on how to start a Blog when you are not Techy, yes it’s not a Blog that you are starting but a simple website is no different from a Blog setting, that’s why I refer you to that post

Set up your Online Presence:

Start by setting up your different social pages like Instagram, Facebook, Pinterest, and Twitter. Because Home staging business is a visual-based business, you cannot afford not to be on Instagram and Pinterest, It pays to understand what platform will enhance your business more.

Offline marketing activities will include

-Attending local reals estate fairs and distributing your marketing materials aka, cards, Fliers, and banners.

-Checking out your neighborhood for recent listings or even properties that haven’t sold in a while. Perhaps your staging business can contribute to enhancing its value.

-Submitting your portfolio to Real estate offices.

Skills that you may require start off

Home staging business is an unstructured industry, therefore, you may not need any kind of licensing in other to set up your business. Except of course incorporating your company, businesses want to deal with businesses, not individuals.

A Natural talent for decorating, designing and staging: This may be an innate quality which you have within you in that case you just need to brush it up by reading up materials which are related to the business and increasing your knowledge. You may also decide to take a course if you can afford it.

One of the people I will advise you take a course from is an industry professional who knows what she is talking about when it comes to home staging business. You can look up Debrah Gould from she is an all-time industry personnel who offers courses in Home Staging. Her courses are pricey but I know they are worth it

-A good Knowledge of Interior designing and Home décor will be of enormous advantage.

A keen eye for organizing things: Since home staging is about arranging stuff to tell a story or create an ambiance, you should have a keen eye for organizing things to make it work

Love for shopping and decorating: You love to shop for furniture decor accessories, you know how to get a good bargain.

Revamping furniture: Love for refurbishing and refinishing Furniture to make it look new

Color combination: Natural sense of color combination and coordination

Business skills: Which includes marketing, budgeting, negotiating, proposal writing, contract drafting.

Photography: Ability to take pictures from an angle that gives the best benefit.

P.S: You may not have all these skills but if you have a love for decorating and interiors, you can begin to actually learn and implement on your small projects till you perfect it.

Turn your Passion for decorating into a full time Home business. Learn how to start a Home staging business here.
How to start a Home Staging Business

Types of  services you can offer as Part of your Home Staging Business

Home staging  for Sale: This involves when you are staging a home for real estate agents who want to sell their homes

Home staging for Rent: This involves when you are staging a home because the owner wants to rent out his home perhaps to vacationers or even long-term living.

Color Consultation: This involves color consulting for the homeowner to know what types of colors suits them so as to guide them in choosing the best color spectrum for their homes.


Home decorating: This involves furnishing and decorating homes for individuals who want such services and are not interested in hiring an expensive home designer.

General consultation: This includes general consultation that can be done online for people who desire to decorate their homes themselves but have no idea where to start from. This could involve, coaching calls, online written instructions.

Resources you will require to start a Home Staging Business

-A business license and structure

-A good camera



-Home office

-Initial start-up capital

For more resources on how to start a Home Staging Business visit here


5 reasons a stay at home mom should have a Home business.

5 reasons why a stay at home mom should have a home business
5 reasons you should have a home business as a stay at home mom

To be a stay at home mom is one of the greatest sacrifices you can make as a mother for yourself and your family. It’s a great gift of self and time which you invest in your family in other to nurture your kids and see them grow into the wonderful people you envision for them.

Being available and attentive to their needs and also taking care of your own needs, however, can be a tough act to balance out. When you choose to stay home and raise your kids, you give up that opportunity to follow your career path. Perhaps you were working in a financial institution and you dreamed of climbing the career ladder and getting to become a bank executive. But it never came to be because you chose to get off the ramp and stay home to raise your children.

Depending on how you choose to manage it, this decision can make a life-changing impact on your personal life both for good or for bad. That is why I am writing this piece why every stay at home mom must have a home business. This is because a Home business will help ameliorate the feeling of not having a way to express your self professionally. It can also be the key to unlocking your creative side which may lead to a full-time business, something you will never have imagined you could do should you have been pursuing your original career. To help you get along

 Here are 5 reasons why a Stay at home mom must have a home business

You will get a creative outlet for your skills:

For some people, you may have started your stay at home mom journey mid-career, meaning that you have had the opportunity to work in a corporate establishment before and you had to stop because you started having babies and you found out you could not cope with having your kids in a daycare or maybe you are feeling your children need you now.

This means you already have skills which you have acquired and would like to use. A home business provides you with a creative outlet to make use of such skills while still staying home to raise your children.For instance, no matter what kind of skill you have now, you can write about it via blogging. This will create an avenue for you to share your experiences and help those who may be on the same skill level as you are or looking to have your skills set. To learn how to start a blog, read my post on how to start a blog when you are not techy.


You will earn money  as a stay at home mom and contribute financially to your household:

When you get used to living on two incomes, it’s usually a struggle to live on one even if that one income is enough to cater for all your needs. There is an emotional comfort that earning your own money in life gives to you. It can never be replaced with what you get from your spouse. While choosing to stay home for the kids may have been a joint decision from the both of you, it doesn’t still replace the fact that sometimes you feel like you are contributing nothing finance wise to your household. A home business can be a way to help you fulfill that need.

You are setting an example for your Girlchild

I wasn’t so concerned about posterity when I had my first child which was a boy because I felt, well he had his dad to look up to, I am not a man so I do not have any manly attributes to pass on to him.

This all changed when I had my daughter, suddenly I was flustered because I now realized I now had one of my type who will likely look up to me and try to imitate me. I began to think about who I was and what kind of mom I will like my daughter to see me as.

Believe me, this thoughts and feelings contributed to my starting this Blog. I wanted more than just running my training outfit or working in a firm, I wanted to be able to own multiple streams of income, own multiple businesses and above all still be available for my kids as they grow up.Don’t underestimate the power of emotions that having a kid bring to your life.

So if you are a stay at home mom now, who may be wondering where do I begin from, I am dissatisfied with my life the way it is, my finances are stretched, my energy is sapped and I do not know how to start, begin by thinking of what your kids will think of you when they grow up. For ideas on types of home business, you can start, read my post on 10 trending home business ideas for the year 2018.

Complete supplier solution for your Dropshipping business
Salehoo : Vetted suppliers for your dropshipping business

You will be less depressed and unhappy

Statistics from a Gallup poll conducted indicate that stay at home moms are more likely to express negative emotions such as worry, anger, depression, and anxiety as compared to moms who work.

Ever met any of your colleagues from high school or even college mates who are doing extremely well on their jobs, and you felt like life just left you behind because you chose to be a stay at home mom.  I know how it feels like, that’s why I wrote 6 things a stay at home mom struggles with. In that post, I chronicled the feelings of a stay at home mom.

I also provided solutions to those feelings, I will like you to take time to read it. Starting a home business can help you be less depressed and unhappy.  I am not saying this is the only reason you may be unhappy right now but no matter what it is you are going through having that time in which you run your own business can be therapeutic and help fulfill a need that may have been worse if you are not.

You are preparing for the empty nest syndrome

No matter how long it takes, raising kids will not be forever, there will come a time when your kids have all grown up and flown the coop as the saying goes. This is usually a scary time for women if you have devoted your full time to care for them.

I know some will say I can always go back to the workforce, the problem is that the workforce may not be that easy to get back to because of change in times and competition from younger people. I belong to a community of job seekers where they are continuously complaining about not getting the jobs they want because of age.

While it may not be expressly stated because it’s against the law, Its often a reason why we have a lot of old people who want a job but can’t get one. A home business will provide you the opportunity to keep doing what you love and keeps you going when everyone has left home. You might even find that you now have more time to devote to making it a big-time business if it has not grown into one. I believe you can say it’s your own job security for a lifetime.


Life Needs a Backup Plan:

Here is one reason that you cannot pass up even if you did the other reasons I have listed above. That is the fact that  Life happens, you may lose your Hubby, or he may lose his ability to earn perhaps via accident or lay off. You may also get divorced and find yourself without a job and kids to look after. That is why a Home business is never an alternative or a choice but an obligation you owe yourself and family to ensure you live a life that is worth it.

Do you want more articles like this mailed to your mailbox, sign up for my Newsletter?

Over to you, what other reasons do you as a stay at home mom have for starting a home business, drop your comments below.


online marketplace versus ecommerce store

Want to know the best option for your new ecommerce business, read this
Online marketplace versus Ecommerce store

Today I will be taking my time to look at the benefits and non-benefits as it pertains to stand alone online shops versus online marketplaces in the ecommerce business. I have a special fixation for ecommerce because the internet has made it easy for you to start one within an hour if you so choose to.

Selling stuff is as old as man itself, for as long as humans exist, there will always be commerce. Commerce is as old as when man started exchanging money for goods. The difference with the age we live in is the form and shape it has taken. This means that you do not have to own a brick and mortar store and stock up inventory for you to sell. You can now use the drop shipping model to sell.

When you decide to sell goods online, the next dilemma may be what vehicle do you want to use to make this possible. Apart from sourcing for your goods through online platforms like Salehoo, Aliexpress and co, choosing the right platform will be the next most important decision that you will make in starting your ecommerce business.

There are various ways you can sell on the internet, if ecommerce is your thing, you can sell via Facebook or perhaps via your Instagram account or even through your Pinterest account. But the more professional way of selling can be divided into two major types.

Types of ecommerce Platforms

Online Marketplace: This involves selling in places like Amazon, Etsy, Bonanza, storenvy,eBay etc. To learn more about online marketplaces read my post on 10 online marketplaces where you can sell (with high traffic)

Standalone online shop: This involves setting up your own online store using e-shop providers like Shopify, Bigcommerce or having your own website where you sell your goods.

While you can be successful selling on either of these options, the main issue that is the bone of contention is what I like to highlight which is control over your own business.

Many people have always prevaricated on choosing what platform to use in pursuing their dream of owning an online store because they are not sure of what the advantages are of using either of these options.

While some people have tried to hedge the risks for both by owning on both platforms. The issue is that if you are just starting out, it may be too much of a work for you to start your ecommerce business on both platforms because then you may be spreading yourself too thin to give each platform the attention required to make it a success. In the next few points, I am going to be looking at the pro’s and con’s of the online marketplaces versus the standalone online shop in ecommerce business.

Online Marketplace


Guaranteed traffic: its called a marketplace because they already have a name that attracts buyers to their platform.

Think of your huge brick and mortar bazaars where people open shops or shopping malls where different kinds of people open shops on a rented floor space. The online marketplace is just like that, they provide you with the platform to sell your goods, you pay rent to own it either before you start or as you make sales. Traffic to your shop guarantees that you will make sales which means your business will start yielding fruits faster.

Wider reach: Online marketplaces often have wider reach because they already have built a name and brand which they are often investing to make it better because that’s where they make their money from. You have access to all sorts of customers as long as you play by the rules. Having a wider reach is a subset of having traffic since you only attract people that you can reach.

Advertising: some online marketplaces provide you with free advertising or they may charge you a commission o advertise your products. Often their best bet is investing more money in their platform to ensure that people want to shop with them.

Low cost: Most marketplaces usually have a free version of their offering which you can use to starts as an online shop owner without paying anything. For example, in Amazon you are offered individual seller option where you pay nothing to list your products and sell, the only snag is that you have a limit to the number of products you can sell per month.

With Bonanza marketplace, you don’t have to pay anything to set up shop, you only pay commissions after you have made a sale. Etsy collects a very small listing fee of 2 cents, This makes sit easy for anyone wishing to start selling on their platforms to easily start with little investment.

Another reason its low cost is you don’t need to pay for a special domain name or maintain a website just to do your business, your only stress is to list your products and sell since all that has been taken care of by the marketplace provider.


Cons of Online marketplace

No control over your business: Most online marketplaces have rules which guide them which you must abide by, you do not have control over those rules. If they suddenly change their algorithm you will have no say on how it affects you. For instance, you may be making a huge sale on a platform, and there comes a rule that says your products can’t be accommodated on that platform anymore. You will have no option than to leave that platform.

Sometimes a change in their algorithm may also bury your own products and make it difficult for searchers to find your products. This may mean a huge drop in your sales.  Some online marketplaces may ask you to pay for exclusive display of your products on the front line if you want more customers. That’s the case of Bonanza platform, while you may not be paying anything to register on the platform, there are prices for different categories of services that they offer you. Organic driven traffic may be low if you do not have money to pay for such services.

Fierce loyalty to their Buyers: Most online marketplaces have a fierce loyalty to their buyers, that’s why they offer buyer protection. While this is a good thing because people have to trust that they will not be scammed if they are using your platform for purchase, it can also be exploited to the detriment of the sellers who are small business people trying to make a living.

Some buyers exploit that loyalty and cheat the sellers by making spurious claims that may be false hence causing the seller to either be penalized or shut down, sometimes even without a fair hearing from the concerned party.


Competition may be stiff: Another notable con of online marketplace is that competition for sales can be stiff, this is because the consumer has a wide variety of options to choose from when they want to make a purchase. While that may be good for the consumer, it will work against you as a first-time seller.

This is because people are more willing to buy from experienced sellers than from a first-time seller. It’s like a catch 22, you need people to buy from you so that you can have more experience or reviews the currency of experience in such places, people won’t buy from you because you don’t have many reviews.

No Brand loyalty: When you are in the marketplace, there are thousands of other sellers too, so its difficult to build a brand. People don’t search for shops, they are searching for products. Only some online marketplace offers a buyer opportunity to save a shop so as to be able to come back and purchase more form the shop if they so wish.  Even though people may like your goods they cannot be particularly loyal to your brand which is what breeds repeat sales.

Same look and feel:  You cannot customize the look or feel, of your store because it’s a one size fits all. This means you really cannot bring out your personality on such platforms, hence the reason it’s never about you hahaha. The online marketplace has no place for personalization, although some may offer you some aspect of personalization like your header board or logo or picture, at best, that’s all it can do. You will have at look to a stand-alone online shop to find those.


Standalone Online Shop:

This is popularly known as an ecommerce store or online shop as you may deem fit. This resembles your normal brick and mortar store where you build your own shop to your taste and design.

Pros of a standalone online shop:

Customization: Like I mentioned above with your own online shop, you get to do as you choose, depending on what platform you chose to use, like in Shopify, you can choose what themes you like, upload your own logo, input your own brand colors and generally put your own feel on the store.

Control: You have control over your own inventory, what you sell and how you sell, you don’t  have to compete with other stores over your type of products. You also have control over what your brand represents and what you want to be known for.


Brand loyalty and repeat sales: Because you are able to customize your shop to your taste, you are able to send a message about what your brand represents, people who like your products become your loyal customers. They do not have to check other competing products in the same view when they are shopping. You also able to convert them to repeat customers by offering sign up to your newsletter what you cannot do with online marketplaces.

Better Margins: If you are able to get people to come to your shop via an advertising platform like Facebook or Instagram, chances are that the buyer already knows the price of your goods and is willing to purchase from you, hence saving you from sometimes cut-throat competition that comes from operating in online marketplaces.

In the online marketplace, the same product is shown to the consumer at different prices, and the consumer will always go for the lowest price. For stand-alone web stores such choices are not available hence you make better margins and avoid loss of customers.


Cons of Using Standalone Ecommerce stores

Like everything in life there will always be disadvantages to it, here are some disadvantages of using stand-alone shops

Cost: While most online marketplaces often allow you to start with a free registration and perhaps only makes money when you make a sale, for stand-alone stores, you always have to pay a monthly subscription cost in other to keep it running.

This means that even before you have made a dime, you are spending, now if you have limited funds for your startup shop you may find it difficult to maintain it. You also have to buy your own domain name and hosting which you will keep renewing per year, these are additional costs to you.

Traffic: For stand-alone ecommerce store you have to drive your own traffic to your store which costs money and time, you are also responsible for the optimization of your store so as to come up in searches.

This means that if you don’t understand basic SEO principles, it may be a long time before anyone visits your store and the fewer visitors you have the less likely you are to make sales. Kind of worrisome since you have a recurring monthly bill to pay.

Maintenance: You are responsible for maintaining your store, meaning that the site has to be run by you, this may not always be the case if you are using service providers like Shopify or Big Commerce. But all in all, this requires a lot of time and effort.

In conclusion, when starting out as a new business person, if you have limited funds, it’s always better to start with the free platform like online marketplaces so as to navigate the learning curve without running out of funds. As you get better and you are able to make more money you can begin to think of moving to a paid option.

Think of your online marketplace like the mass-produced stuff that you use when you are starting out in life, as you earn more and you have better income, you now develop a taste for the finer things in life and hence you want your own customized stuff.

Everything in life takes time, so be willing to start from where you are, the most important thing is that you are taking action.

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How to Build your Empire like Gurbaksh Chahal


Gurbaksh Chahal

Today I will be featuring an inspiring post about how one man(Gurbaksh Chahal) started a business from barely anything and built an empire out of it. While this site may be predominantly a mom blog, I do not forget the fact that there may be readers who do not fall into this main category but who for various reasons may want to start a home business.
To everyone who reads this post I say, if he can do it, so can you


Disclaimer: This is a sponsored post please read my policies on the Blog.

Every telling of Chahal’s story begins the same way: Chahal was born in India but moved to the slums of San Jose with his family when he was one month shy of four.

A Sikh, Chahal wore a turban growing up and was bullied in school as a result. At one point, he claims, kids threatened him with a knife on the playground.

While his parents struggled to make ends meet, Chahal didn’t care about school and found his own way to do business. He was turned away from a McDonald’s job. He started buying and reselling printers on eBay.

Then, at 16, Chahal decided to start his own business. DoubleClick was “the big Kahuna” of internet businesses, Chahal says in his memoir, but he knew he could build a different business that tracked the number of clicks on an ad. He contracted with a programmer in London to build an ad-clicking program for him. To help get the gig, he created a fictitious name, Gary Singh, and said he was much older, according to his memoir.

Apple Ipad
Apple Ipad

Twenty-one months after he started Click Agents, ValueClick bought the startup in an all-stock deal valued at nearly $40 million.

The 18-year-old bought a Lexus and paid off his parents’ mortgage. His rags-to-riches story had happened in a blink of an eye.

In 2003, after Donald Trump rejected his application for “The Apprentice,” Chahal returned to the ad-tech business. The 21-year-old cofounded internet-advertising company Blue Lithium with Krishna Subramanian.

Chahal, meanwhile, used the success to explore other areas. MySpace was hot back in 2007, and Chahal wanted to launch his own social network called MingleNow, designed for club-goers and party people. Even this had Chahal’s Midas touch. MingleNow landed a partnership deal with Anheuser-Busch.

Within three years, Yahoo bought BlueLithium for $300 million. Chahal’s personal stake was valued at around $100 million. MingleNow shut down after the acquisition, but Chahal was just getting started.

That year was pivotal. He landed a book deal to detail “The Dream” — his story from a starting a company in his bedroom to selling his second company to Yahoo for $300 million.

In October, Chahal appeared on Oprah Winfrey’s TV show — “He’s single!” she kept gushing twice — addressing the bullies of his past and the opulence of his present. They had a detailed conversation about his Lamborghini doors, only to swivel back to the subject of him crying when he got home from school.

Weeks later, Chahal was featured on Fox’s “Secret Millionaire.” The multimillionaire lived in a hotel in the Tenderloin neighborhood for a week, volunteering for neighborhood charities, including a battered-women’s shelter. By the end, he had donated more than $100,000 to charity.

He was also written up in Men’s Health as No. 7 on the list of the world’s fittest and richest men — one of the other techies on the list was PayPal co-founder Max Levchin — followed by an appearance on “Extra” as one of the most eligible bachelors. In his memoir, Chahal reveals the one show he promised not to do was “Dancing With the Stars.”

Condiment Bowls
Condiment Bowls

That didn’t stop Chahal from seeking attention everywhere else. Chahal appeared on talk show after talk show, expounding on the world economic situation while talking about his fortune.

“What is the American Dream? That you can come from nothing and make something of yourself not once, not twice but three times, only to have all of it come crashing down from misinformation, that is spun wildly out of control into the world of make-believe and then goes viral into the blogosphere. We need to hold on to the American Dream, and reject those who would rather make it a nightmare,” he added.

Today, Gurbaksh Chahal’s story is one to keep an eye on. His rising fame, ability to build something out of nothing and keeping his empire alive is what many strive for in this day and age. He continues to inspire, uphold and take pride in his work both on and off social media. So what is your dream for you and your business? Do you hold the American dream for you and your family? How can you bring your business to life? leave your comments below

Gifts for Him
Gift set for men from Burlington